Since attaining my degree in design and multimedia, I've spent several years honing his craft at London’s leading ad agencies including Wieden + Kennedy, AKQA and Ogilvy amoung others, where I've provided campaigns and award winning ideas for clients such as Nike, Coke, Adidas and Samsung to name a few. I continue to work as a freelance creative and experiment on an eclectic mix of creative projects across all areas of visual communication. I also pursues a number of self driven creative and research projects including a weekly podcast, talks, ongoing journal, and regular creative workshops. I also founded creativecatalogue.co.uk a website designed to aid advertising professionals in conceptulisation and deck creation.Locked Pro Plan feature
The creative lead at a small multi service agency in Shoreditch. I work on every project from idea through to execution and partner with exterior suppliers where necessary. Worked on creative for Virgin, Speedo, Made.com, Coppafeel, Idleman and Soda Pictures on projects ranging from TVC’s through to experiential design and print campaigns.
Freelance design, art direction, film directing, branding and marketing services for an eclectic mix of brands in the music, tech and advertising industries..
I worked on ideas for Tesco’s Mum of The Year campaign and Hudl Tablet launch. We also created a through the line campaign for Orange Romania. As well as being heavily involved with projects for Fuze Tea and Coke’s Christmas campaign. I worked on ideas for Tesco’s Mum of The Year campaign and Hudl Tablet launch. We also created a through the line campaign for Orange Romania. As well as being heavily involved with projects for Fuze Tea and Coke’s Christmas campaign.
In late 2012 I worked directly with Ogilvy’s Global Creative Chief, Graham Fink, on two ideas for Coke. The Coke Santa poster created for the Christmas campaign went on to win a Clio award, and the Coke chairs are still in Coke’s creative ecosystem.
I worked on a number of conceptual projects for the launch of the new Nike Fuel Band. As well as online campaigns for Fiat. I was sent to Amsterdam where my ideas were involved in a pitch win for bwin. I also worked as a designer on the new Mini configurator site, as well as promotional material for Alfa Romeo’s sponsorship deal with St Andrews fashion school.
Outdoor Advertising Award for Coke Santa christmas Campaign. http://www.rickyrichards.work/portfolio/coke-santa