Rob Pritchard Jones

Rob Pritchard Jones

Creative CopywriterLondon, United Kingdom
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Rob Pritchard Jones

Rob Pritchard Jones

Creative CopywriterLondon, United Kingdom
About me
Hi, I'm Rob, the copywriting half of an award-winning, London based creative team originating from the lands of cream teas and pasties – south west England. We’re passionate about coming up with big ideas and making things that make people stop and stare, drive them to action and help them hate advertising a little less. Currently we’re working our magic at WundermanThompson’s in-house agency for News UK – Pulse Creative. Check out some of our work below or at mellisandjones.co.uk.
Projects
  • The Sunday Times Rich List
    The Sunday Times Rich ListThe Sunday Times Rich List is Britain’s annual opportunity to have a nose into the finances of its 1,000 wealthiest people, but compiling the 56-page magazine is also a rigorous journalistic exercise. Every Penny Counted playfully reflected this tension by turning well-known faces such as Anthony Joshua, JK Rowling, The Queen and Brian May from Queen upside down to shake out their pocket change – to make sure every last penny was included in the rankings.
  • Sun Racing – The Jockey
    Sun Racing – The JockeyAfter a successful launch in 2019, Sun Racing wanted to cement their position as a vibrant alternative to the stuffy racing establishment. To do that, we made this comical brand ad showing that racing is for anyone and everyone.
  • Sun Football 2020
    Sun Football 2020Because of COVID, the 19/20 Premier League season took a unplanned break, leaving football fans in limbo for a number of months. When it finally returned, we wanted to let people know that even after a pandemic, anything could still happen in the league, and you can follow it all with The Sun.
  • Sun Racing – Power to the Punter
    Sun Racing – Power to the PunterThe Sun newspaper wanted to launch their own horse racing service, providing news, tips and results. In a world typically dominated by tweed jackets and snobery, we wanted to bring a rebellious feel to our product, showing that horse racing is the sport of everyone, not just the upper class.
  • talkSPORT – What Real Sport Sounds Like
    talkSPORT – What Real Sport Sounds LiketalkSPORT radio wanted a new way to show off the mountain of fixtures they broadcast live on their stations. Whilst other radio stations talk about in-depth analysis with expert opinions, we are known for controversial call ins and outlandish claims and comments, exactly what we wanted to highlight in our work.
  • Dream Team 17 – Unleash Your Inner Gaffer
    Dream Team 17 – Unleash Your Inner GafferWe asked fantasy football players to channel their inner football manager, by having every day people recreate iconic manager moments in the most unlikely situations.
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Work history
    Wunderman Thompson logo
    Wunderman Thompson logo
    Creative LeadWunderman Thompson
    London, United KingdomFull Time
    P
    P
    Creative CopywriterPulse Creative
    London, United KingdomFull Time
    Working in-house at Pulse Creative, a joint Wunderman Thompson and The & Partnership agency servicing News UK clients including The Sun, The Times & The Sunday Times, talkSPORT, Virgin Radio and others.
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Skills
  • Copwriting
  • Creative Concepting
  • Art Direction
  • Advertising
  • CRM Campaigns
  • Digital Advertising
  • Press Advertising
  • Digital
Education
    Falmouth University logo
    Falmouth University logo
    BA(Hons) Creative AdvertisingFalmouth University
     - Falmouth, United Kingdom
Awards
    D&AD logo
    D&AD logo
    Wood Pencil – Press/Outdoor CampaignD&AD
    D&AD logo
    D&AD logo
    Shortlist – Press/Outdoor Single PressD&AD
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