Hi, I'm Rob, the copywriting half of an award-winning, London based creative team originating from the lands of cream teas and pasties – south west England.
We’re passionate about coming up with big ideas and making things that make people stop and stare, drive them to action and help them hate advertising a little less.
Currently we’re working our magic at WundermanThompson’s in-house agency for News UK – Pulse Creative.
Check out some of our work below or at mellisandjones.co.uk.
Projects
- The Sunday Times Rich ListThe Sunday Times Rich List is Britain’s annual opportunity to have a nose into the finances of its 1,000 wealthiest people, but compiling the 56-page magazine is also a rigorous journalistic exercise. Every Penny Counted playfully reflected this tension by turning well-known faces such as Anthony Joshua, JK Rowling, The Queen and Brian May from Queen upside down to shake out their pocket change – to make sure every last penny was included in the rankings.
- Sun Football 2020Because of COVID, the 19/20 Premier League season took a unplanned break, leaving football fans in limbo for a number of months. When it finally returned, we wanted to let people know that even after a pandemic, anything could still happen in the league, and you can follow it all with The Sun.
- Sun Racing – Power to the PunterThe Sun newspaper wanted to launch their own horse racing service, providing news, tips and results. In a world typically dominated by tweed jackets and snobery, we wanted to bring a rebellious feel to our product, showing that horse racing is the sport of everyone, not just the upper class.
- talkSPORT – What Real Sport Sounds LiketalkSPORT radio wanted a new way to show off the mountain of fixtures they broadcast live on their stations. Whilst other radio stations talk about in-depth analysis with expert opinions, we are known for controversial call ins and outlandish claims and comments, exactly what we wanted to highlight in our work.
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Work history
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Creative LeadWunderman Thompson
London, United KingdomFull Time
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Creative CopywriterPulse Creative
London, United KingdomFull Time
Working in-house at Pulse Creative, a joint Wunderman Thompson and The & Partnership agency servicing News UK clients including The Sun, The Times & The Sunday Times, talkSPORT, Virgin Radio and others.
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Skills
- Copwriting
- Creative Concepting
- Art Direction
- Advertising
- CRM Campaigns
- Digital Advertising
- Press Advertising
- Digital
Education
BA(Hons) Creative AdvertisingFalmouth University
- Falmouth, United Kingdom