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My name is Rodrigo, I ́m a skilled Marketing Manager with a hands-on attitude, a passion for music, fast-paced and multicultural environments. I have some years of experience in marketing, digital marketing, social media, brand management, events and project management. I like challenges as well as working in team. For me is fundamental to have a good relationship with the people I work with. I feel motivated with results and like to chase goals. A few years ago I realized that I could apply my expertise and competences into digital marketing. Since then I’ve dedicate myself to enrich my knowledge and did a postgrad in Digital Communication. Also keep on enrolling in workshops and digital related events. I ́m born and raised in Portugal but I have a fluent level of English and high level of Spanish. Also have some basic knowledge of the German language as well as French. Also passionate about Music, Design and Arts in general, I love to try new things, to get involved in challenges and improve my skills. I have no problem with travelling (as I love it) or team work (hate to be alone in the office). Rolling up my sleeves was never an issue! I consider myself a persistent individual in my purposes as well as easy-natured, always looking to create and maintain an excellent relationship with everyone around.
My work resumes to: Digital Marketing & Strategy Brand Management & Strategy Project Management Social Media Management E-commerce SEO/SEM/SEA For all sorts of clients. From FMCG to Industrial.
In this role i had to do/work on: Communications, Brand Management and Sustainability Digital Marketing Social Media Management Implementation of Corporate Communication Plan Copywriting for web and internal publications Development and translation of press releases and other communication/support documents (from and to English/Spanish/Portuguese) External and Internal events support
For this job i had to: Build and manage a new brand from scratch. Central concept for PoS: A location were people can by healthy, locally produced, fresh produce and/or have a meal (soup, salads, fresh juices, ...) prepared with some of the produce available in the shop. Market Analysis Definition of business strategy Development of new image with subsequent creation of own brand "Vegifrut" Development of points of sale implementation plan Development of tactical plan Implementation and monitoring of the brand Implementation and management of PoS Development and management of partnerships Management of offline and online communication Social Media Management
This internship, in which I assumed the role of Marketing Intern in the Account Department, had in mind the development of communication strategies that are fundamental to Integrated Marketing Communication. Thereby, settling on the concepts taught during the course. The practical development of these strategies had to me, while trainee, greater importance in my professional future by working with brands that enabled the development of strategic thinking on the spot as well as the ability to put into practice the concepts learned throughout the course.
Main projects: House Spirits (club sessions Nov 2000/Feb 2002 - Club - Aveiro.PT) Yorn Sound System (Feb 2001/May 2001 - outdoor events - national tour, responsible for Aveiro.PT) Estação da Luz (national and international bookings Jul 2003/Jul 2013 - Club - Aveiro.PT) Also produced, promoted or booked for: all the Portuguese territory in the most important clubs, festival and events, and also Spain, France, Germany, Austria, Italy, Turkey, Hong Kong, Shanghai and USA. Activities: Develop contacts with venues and promoters, apply effective strategies and techniques to ensure their artists booking and success. Manage communication and marketing activities, as well as business and financial affairs. Keep informed of industry trends and deals. Collect fees, commissions, or other payments, according to contract terms. Schedule promotional or performance engagements. Obtain information about and/or inspect performance facilities, equipment, and accommodations to ensure that they meet specifications. Stopped doing it as a full-time job to concentrate on the job i accepted at Vegifrut. Still connected to the music scene though.