Naming + Branding + E-commerce
Develop a new brand for the pet market that was fresh, contemporary and funny.
Bruno and Diogo (the clients) came into our office on a sunny morning saying that they were getting into the pet market and they needed a brand that wass fresh, contemporay and funny.
As the account manager responsible for the project, i gathered the team and started our brainstorm process! After some more or less names, some really silly ones and a few horribles we came up with "House Of Pets". Light was made!! Sounded perfect...
After that, the branding. Some ideas on the table...some discution...lots of back and forth...the usual...
Cirilo (our CCO) started some sketches, going for a more geomtrical approach and wowed us with his idea. The logo looked pretty damn good.
Check the presentation here:
http://bit.ly/house_of_pets
It was the perfect starting point for the E-commerce. (to be launched in january 2017)