About me
I’m a natural communicator, which is why I love helping brands, and the people that are a part of them, tell their stories.
I’m experienced in building and executing employer branding and social media strategies, and analysing data to feed back into those strategies and prove return
on investment.
I look beyond the obvious, and I’ll interrogate a brief to get to what the client really wants, often asking uncomfortable questions, and pushing back where I
sense a story is incomplete.
I’m proficient in several languages, which makes me great at reading foreign menus. It also means I appreciate the subtleties that make the difference between
good comms and great comms. This combined with my creative eye means I’ve delivered some beautiful and impactful campaigns.
Away from the office, I love food, fashion, running, yoga and languages, in that order.
Work history
Global Employer Brand ManagerBumble
London, United KingdomFull Time
Built and activated an employer brand content strategy and managed social and editorial strategy for Bumble Inc. employer brand channels and BumbleTech
blog, optimising content for channel performance.
Defined event strategies across various disciplines and target talent communities, with a focus on supporting diversity within the tech industry. Secured
sponsorships and speaking engagements at key conferences and industry events, and brought talent through our doors by hosting in-office meetups at
Bumble Inc. London HQ.
Set up new approval processes and drastically reduced review times for all employee content through close collaboration with communications and legal
teams.
Established a new TechPR function supporting technical content publishing and external and internal knowledge-sharing events and hackathons.
- Managed
relationships with 3rd party content partners.
Adapted Bumble's EVP to a group-wide proposition, and managed channel alignment project to brand structure.
Delivered a full talent lifecycle communication audit and recruiter materials that accurately captured Bumble’s employee value proposition, bringing
consistency throughout candidate communications.
Stood up accurate reporting on the effectiveness of digital platforms.
Helped to set up a budget approval and management process.
Senior Employer Brand ManagerCleo AI
London, United KingdomFull Time
Defined a unique employee value proposition and developed a cohesive employer branding strategy across blog content, organic and paid social media, event
sponsorship and community engagement.
Collaborated with Talent Partners and Hiring Managers to create employer branding and recruitment marketing strategies.
Led our Diversity, Equity, and Inclusion chapter and ensured that our hiring and inclusion strategies supported DE&I goals.
Wrote social media and blog copy and produced and directed Cleo's careers video.
Led a complete overhaul of the Cleo careers site (including pizza cursor), increasing applications by 40% in the first two months.
Increased YoY LinkedIn followers by 52% and increased engagement rate 6.8% to 7.9%.
Successfully engaged women in tech communities to increase the proportion of women in technical roles by 11%.
Managed internal employee engagement, maintaining an employee NPS of > 8.
Social Media Lead - Employer Branding / Interim Global Head of Employer Branding.
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Skills
- Copywriting
- Marketing
- Marketing Strategy
- Social Media Marketing
- Digital Marketing
- Brand Marketing
- Event Organisation
- Brand Management
- Communications
- Content and Media Writing