Experienced graphic designer with a wide ranging practice. I am a highly motivated designer who strives to solve problems through design and relish a challenge. I thrive on experimentation and the concept is at the heart of all my solutions.
Dog lover, ephemera hoarder and creative thinker. First class degree in Graphic Communication from Bath School of Art and Design.
Projects
- Verve - BrandOpus ChrysalisThis project was created in response to the Brand Opus Chrysalis live brief. The brief required us to propose a new mass-market ready-to-drink alcohol brand that looks to the future, targeted at 18-24 year olds. I created Verve, a low calorie alcosynth drink. Alcosynth is a synthetic alcohol compound that mimics the positive effects of alcohol, without the negatives. Verve was inspired by the potential zeitgeist of the next five to ten years and the development of new compounds and technologies
- bsu_gc17I was leader of the branding team who designed the identity for the GC Third Year Degree Show at Bath Spa University. Our identity was based around the print process, as a fundamental part of our degree and practice. We wanted to showcase our diverse year through a central theme, the idea of being fresh new talent, quick to respond and react and honing our skills to enter professional practice. The logo is based on print registration marks, and as the date of our degree show draws closer, the CMYK elements move closer to being in alignment as we grow closer to graduating as designers. It’s purpose is to represent the creative process we are going through. Our Bath Degree Show took place from the 9th – 18th June. Our London Degree Show will take place from the 6th – 10th July.
- agile lunch clubThis was my response to the RSA Student Design Awards brief 'Agile Ageing'. The aim of this brief was to design a way to increase and maintain mental agility and ‘brain power’ in older age. I designed the brand identity and materials to encourage and promote local lunch clubs. My main avenue of exploration within this was increasing longevity and mental agility through healthy eating and socialisation. To encourage this and promote existing lunch clubs, I designed a ‘kit’ that could be delivered by post that would provide materials with graphic elements on to create a sense of community in any environment. Through gathering weekly, visitors become regulars and learn to cook healthy balanced meals, while also benefiting from socialisation and light activity. By doing this, an environment is created where skills can be shared and valued, and mental agility retained through socialisation, learning new skills, healthy eating and enjoyment. The knowledge learned will also inform participant’s daily lives, hopefully leading to a change in behaviour.
- Bath School of Art and Design Degree Show identityAlongside Molly Watkins, I was asked to design the BSAD Degree Show printed materials. These revolved around the use of the Action Factory (an old Herman Miller Factory located in Bath in which Y3 Graphic Communication was based in 2016/17) as a space that BSAD are developing into a new and exciting site for the arts. The brief was to use images of this space in development to advertise the 2016/17 Undergraduate Degree Show. This project included a number of print advertisements, alongside the invitations and posters for the degree show. This was invaluable experience in terms of the print process, working with printers and magazines to tight deadlines, and working within brand identities to create engaging design solutions.
- Corsham52Following a website design project, I was asked by the head of our course to design a website for Corsham52. This was an exhibition and auction of the work of alumni of Corsham School of Art, held at 44AD Art space, Bath. I ended up designing the identity and printed materials for the exhibition, alongside Chris Makin. As the alumni were all students in the 60s, we used this as our main design influence, along with Swiss design. The main body of the identity revolves around the geometric 52 we designed as their logo. This concept came from looking for ways to visualise the diverse nature of the artwork and artists coming together to create a cohesive show as a whole The website design itself was very limiting due to hosting restrictions, so our main efforts were focused on the identity. These are the poster, handout and invitation designs we created. These were all based around the geometric logo and inspired by Swiss design of the 60s. These were posted locally in Bath and the surrounding areas and invitations were sent out across the UK
- Frame of Mind A brand identity and space design, targeted to explore and promote the discussion of the mental health of comedians at the Edinburgh Festival Fringe. I chose to explore mental health and comedians, as not only is mental health still stigmatised in the UK, but also comedians are often more at risk than other professions due to their unusual hours, long times spent travelling or alone and the nature of performing. My aim in this project was to create a branded space that would use design tools to encourage interaction and discussion about mental health in a profession that suffers extensively from mental health issues. My concept is based around the Fringe as the largest gathering of comedians in Scotland. I have created the identity and concept for a space in which Fringe events about mental health and wellness that are targeted at comedians and performers can take place.
Work history
DesignerLandor & Fitch
London, United KingdomFull Time
Brand Experience DesignerSeymour Powell
London, United KingdomFull Time
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Skills
- Typography
- Abobe Indesign/photoshop/illustrator
- Branding
- Graphic Design
- Identity Design
- Print Design
- Concept
- Brand Packaging
- Brand Strategy
- Digital Design
Education
Awards
B
B
Achievement AwardBath Spa University
This award was given to a selection of students from Graphic Communication who had attained high levels of sustained achievement.B
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BrandOpus Chrysalis Runner-UpBrand Opus
I was one of two runners-up in the BrandOpus Chrysalis awards for which I designed a future-thinking RTD alcohol brand using an alcosynth substitute for alcohol. This resulted in an internship at BrandOpus which I am doing in September (2017).+ Show more