A senior marketing professional, with over 11 years proven marketing experience gained within the Entertainment industry (Film & TV). I am a passionate, creative, results-driven and motivated - actively looking for my next challenge be it a contract or perm role. Ability to work across full marketing mix from formulating strategy, social media and digital. Confidently launched product and brand marketing initiatives. Pro-active with strong transferable skills, dynamic and quick to adapt to new environments. Extensive experience in running large scale integrated campaigns to smaller digital only executions and strong budget management skills. Organised, analytical and with great project management skills and a self-starter who also loves to work in a team, basically I like to work with people! Completed the Google Squared [ ] programme to gain a certificate in Digital Marketing (2014)
Brand guardian and international content marketing B2B for entertainment super-brands America's Got Talent, American Idol, X-Factor & Britain's Got Talent.
Managing all marketing strategy, briefs and campaign management for drama series launches on ITV network. Recent drama launches include Houdini & Doyle exclusive launch for ITV Encore, and new series launches for Grantchester, Midsomer Murders & Endeavour for ITV. Brand lead for all ITV3 & ITV Encore marketing and ITV marketing contact for Sky.
Devising launch campaigns for new release TV shows on DVD and Blu-ray. Managing the creation and execution of marketing strategy for NBC and licensor titles including Downton Abbey, Suits, Dracula, Yonderland, Whitechapel, Law & Order UK, Chicago Fire and many more... Working closely with licensors Sky, ITV, NBC, Working Title et al), across the production process from start to finish from sourcing artwork, material delivery, to final approvals and reporting. Delivery and management of TV digital & social strategy and platform manager relationships and overseeing digital agency.
Managed all marketing communications and annual plans for NBCnetwork’s UK channels: Universal Channel, Syfy, E! Pop of Culture, Movies 24 & Christmas 24. Brand strategy delivery and development and delivery of all off-air campaigns. Work with VP of Commercial Strategy, research and planners to put forward strong commercial opportunities to media agencies for UNI sponsorship opportunities. Budget management (up to £800k) Launched Defiance, Major Crimes, The Wanted Life, Chasing The Saturdays, Continuum & Star Trek HD, a mix of ABL, TTL and digital only campaigns. Worked on Universal Channel refresh and also delivering bespoke content for mobile and digital media buys and social strategies for each launch. Planned and delivered first ever E! Google Hangout event with The Wanted
Marketing degree with hounours which included one year industrial placement