About me
A driven marketer with a high level of competency across fast-paced roles, who thrives in multi-faceted businesses. Creative ideas and marketing strategy are at the core of my drive. With the ability to lead, develop and grow a business, I thrive in a vibrant and constantly evolving field working across multiple projects simultaneously including fashion, F&B and events. My strong analytical and marketing skills are competitive, and my personality shines through my loud collection of coats, my love for spicy margaritas and anything sparkly.
Not to mention my loud collection of coats, my love for spicy margaritas and anything sparkly.
Projects
- Late Night Shopping EventI produced and managed a weekly late-night shopping event at our studios featuring a live DJ and free drinks to promote the brand's retail space and generate conversions through the event. This was an opportunity to capture a different audience and us as a brand to connect with our customers authentically and understand their needs for the brand.
Projects credited in
- Carnaby MagazineI designed the Issue 06 of Carnaby magazine. This issue focuses on sustainable fashion, food, beauty and accessories. Taking Soho on board, we wanted to elevate the magazine, moving away from the young style of the previous issues, making the magazine grow up, as its readers do. I love the energy that emanate from these neighbourhoods and I wanted to say it in the design and the photoshoot, showing the best of what street wear can offer in the area, while also focusing on sustainability, highlig
Work history
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Marketin ManagerHeretic Nine
London, United KingdomFull Time
Managing a team of 3 ensuring we meet our KPI’s by implementing strategy and workflows.
* Calendar management for all marketing activity.
* Collaborate with the Sales & Marketing Director on marketing budgets and sales forecasts.
* Reported on weekly sales from different marketing channels via Shopify.
* Deployed brand guidelines across all marketing channels by regularly auditing.
* Strategy and production for all events with a focus on retail, brand awareness and conversion, including popups and late-night shopping parties.
* Worked with SMM and DD on creative direction of permanent retail space in-house.
* Generated a regular weekly footfall to the retail space, with up to 100 attendees using paid ads, email marketing and social media.
* Maintained a positive relationship and daily communication with external agencies.
* Paid ads strategy and content management.
* Working closely with the SMM and DD across all marketing activity including asset briefing, sign-off and deployment.
* Self taught e-commerce management using Shopify; creating product pages, SEO-optimised product descriptions/ names and managing daily changes.
* Photoshoot planning; maintaining tight timelines and budgets.
* Worked with budgets from £300 - £5000 to generate successful marketing campaigns.
* Constantly creating new relationships with external suppliers including videographers, photographers, models, influencers.
* Influencer liaison at events and gifting appointments.
* Gifting and styling management: coverage across the Arlo Parks tour, Notion magazine and more.
* Redeveloped email marketing strategy - generating an increase in conversions by 67%, a 75% increase in open rate, and a 17%. increase in click rates through flows.
* Managing PR requests including writing and sending press releases for new launches.
Senior Account ManagerSister London
- London, United KingdomFull Time
Key point of contact for clients.
Project lead from concept ideation, strategy, production and execution.
On-site work during events.
Experiential brand launches: MTV x Rolling Stones, IKKS Paris.
Liaise with the council, suppliers and external contractors to gain event permits and public liability.
Event management: Carnaby Christmas, Soho Music Month, Carnaby Summer Festival, IKKS store launch.
Managing photoshoots from strategy to castings, to being onsite: Foodism cover, Soho Zine, Carnaby Magazine, Soho Campaign Shoot, Carnaby Rainbow Launch.
Production of Carnaby and Soho annual magazine: ideation, strategy, editorial plan, photoshoot, styling, distribution.
Managing high campaign budgets from £15k to £300k+.
Generating a high footfall in Carnaby and Soho using experiential events with on-street activations and live music.
Creating production plans and event management plans.
Crisis management: working with security to ensure all our events are safe, briefing the medical team and on-site team.
Creating placemaking content while on-site at events.
Pitching to new business clients; from market research and competitor analysis to developing long-term and short-term strategies.
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Skills
- Styling
- Art Direction
- Marketing
- Strategic Communications
- Branding
- Social Media
- Adobe Creative Suite
- Microsoft Office
- Customer Service
- Content Ideation
Education
MA Strategic Fashion MarketingLondon College of Fashion, UAL
- London, United Kingdom
Ba (Hons) Fashion Image and Communication Arts University Bournemouth
- Bournemouth, United Kingdom
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