Projects credited in
- Frieze MastersFrieze Masters is a carefully selected presentation of over 120 of the world’s leading galleries. The fair gives unique contemporary perspective on art of all ages. Coinciding with, and within walking distance of Frieze London, Frieze Masters takes place 15–19 October 2014, Gloucester Green, Regent’s Park, London, and is sponsored by Deutsche Bank.8
- Frieze ProjectsFrieze Projects is a programme of artists’ commissions realised annually at Frieze London.8
- Frieze Academy: Curatorial VoicesFrieze Academy: Curatorial Voices - Introduction to Curating #3 / 8th May, 7-9pm Sarah McCrory, Anna Colin, Claire Doherty and Francesco Manacorda on how to establish a unique and personal curatorial voice. In this new series of four sessions organised by Sarah McCrory, respected curators discuss differing aspects of this wide-ranging practice. Curatorial Voices is the series' third session looking at how different curators have shown contemporary art through a diverse range of framing structure2
- Frieze LondonFrieze London is the contemporary art event of the year. In addition to being able to see and buy art by over 1,000 of the world’s leading artists, the fair features Frieze Projects, the fair’s unique and critically acclaimed programme of artist commissions and Frieze Talks, a prestigious programme of debates, panel discussions and keynote lectures. This year, the fair also introduces Live – a new section dedicated to ambitious performance-based installations. Live includes work specially conce7
- Frieze New YorkFrieze New York is one of the world's leading contemporary art fairs and takes place on Randall's Island, Manhattan. Housed in a distinct serpentine structure overlooking the East River, the fair brings together the most dynamic and forward-thinking galleries working today. See and buy art by over 1,000 of the world’s leading artists, and experience the fair’s critically acclaimed Projects, Talks, Sounds and Education programs. The fair also includes Frame, a section dedicated to solo artis4
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Work history
Head of Marketing and CommuncationsCromwell Place
London, United KingdomFull Time
A new London arts hub, created as a solution for changing industry demands in the art industry. This membership-based organisation provides pay-for-what-you-need services in a museum-quality setting with 15 gallery spaces, offices, art storage and more.
I set strategy and budgets and manage a team to deliver ambitious marketing and communications needs which includes corporate and exhibition coverage in press, growth targets for digital and physical audiences and expansion plans internationally.
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Digital and Social Media StrategistArt Dubai
- Dubai, United Arab EmiratesFreelance
Digital Strategist + Social Media ManagerDigital Strategist + Social Media Manager
Art Dubai · FreelanceArt Dubai · Freelance
Mar 2019 - Jan 2022 · 2 yrs 11 mosMar 2019 - Jan 2022 · 2 yrs 11 mos
London/DubaiLondon/Dubai
Art Dubai is the leading international art fair for the MENASA region taking place in Dubai each March. The fair features a globally diverse lineup of over 90 galleries from more than 40 different countries, attracting over 30K visitors annually. Alongside the gallery halls, Art Dubai’s extensive programming includes commissioned artists’ and curators’ projects, residencies, education initiatives and the Global Art Forum. My role here was to lead editorially and from a marketing perspective on the social media channels.
Key Accomplishments
• Raised social media following by 60% over a 2.5-year period
• Made key changes to the artdubai.ae website resulting in 20% increase in traffic.
• Ran extensive digital advertising campaigns across social media in support of growth and business goals.
• Created and delivered editorial content in Art Dubai's 'Planetary Feed' during the 2020 global lockdowns.
• Launched and ran the fair’s first online conference in 2020 with an audience attendance of 25K+ and significant press coverage.
• Launched the online segment of ‘The Dubai Collection’ at the Etihad Museum in September 2021, including project management of a new website launch (https://dubaicollection.ae/en/) and its supporting social media channels.
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Skills
- Marketing
- Marketing Strategy
- Social Media Marketing
- Copywriting
- Digital Marketing
- Event Organisation
- Email Marketing
- Communications
- Content and Media Writing
- Event Marketing