Ruth Carpenter

Ruth Carpenter

Freelance MarketingLondon, United Kingdom
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Pip Jamieson
Brendan McKnight
Eve Somerville
Ruth Carpenter

Ruth Carpenter

Freelance MarketingLondon, United Kingdom
About me
I'm a keen brand storyteller and all-round content creator, with previous experience working for brands such as Dishoom, 100 Wardour Street and the East London Liquor Company. With a degree in Fine Art and Art History, I've been working with marketing and brand teams to refine and develop creative strategies which not only grows the brands awareness and revenue but builds loyalty and brand love.
  • 14 Hills
    14 HillsLocated on the 14th floor of 120 Fenchurch Street is 14 Hills - an all-day restaurant, bar and deli. This leafy oasis was designed to attract two types of guest - city-dwellers and weekend party-goers. Alongside the talented D&D London team, I helped 14 Hills establish it's online presence and created a distinct tone of voice and playful communications strategy which set 14 Hills apart from it's competitors. Social media strategy | Copywriting | Website management | Content management and cr
  • D&D London App
    D&D London AppThe D&D London app was introduced to foster loyalty amongst their guests. Within the app, guests can seamlessly book tables, receive invites to exclusive Club D&D events and gain access to restaurant perks and discounts. With every booking, guests move their way through a three tier Club D&D loyalty scheme - Club Orange (two dines), Club Silver (five dines) and Club Gold (ten dines) - to receive bespoke perks tailored to each tier. Copywriting | App management | Launch strategy | Communications
  • The Seva Awards
    The Seva AwardsLooking after their team is a massive part of Dishoom's culture. Their team are damn cool and that's why Dishoom strive to always create meaningful, engaging content that will surprise and delight. Within this project, I worked on mapping out what Dishoom wanted to communicate - and how - within their benefits handout. Alongside their Brand Manager, I crafted the slightly barmy and warm tone of voice that sets the tone of who Dishoom are as a brand and as a family. Copywriting | Managing exter
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Projects credited in
  • Dishoom: The first ever cookbook from the much-loved Indian restaurant
    Dishoom: The first ever cookbook from the much-loved Indian restaurantAt long last, Dishoom share the secrets to their much sought-after Bombay comfort food. As you learn to cook the comforting Dishoom menu at home, you will also be taken on a day-long tour of south Bombay, peppered with much eating and drinking. You'll discover the simple joy of early chai and omelette at Kyani and Co., of dawdling in Horniman Circle on a lazy morning, of eating your fill on Mohammed Ali Road, of strolling on the sands at Chowpatty at sunset or taking the air at Nariman Point at
  • Dishoom — Family Mela 2018
    Dishoom — Family Mela 2018Identity and creative for the Dishoom's annual summer extravaganza, the Family Mela. Every year the Dishoom wallas and all their families descend on Mudchute Farm to celebrate the halfway point of a busy year. For this year's biggest every Mela, a new identity was needed. Centered around the look of vintage music festivals, the new creative gives it an Indian twist, meaning the 2018 Mela was the most colourful and exciting yet.
  • Dishoom — Manchester
    Dishoom — ManchesterCreative look, feel and dressing details for Dishoom's new café in Manchester. Opening in Manchester Hall, the 1920s building originally used as a Freemasons’ Hall, the 7th and most eagerly awaited café in the Dishoom family needed to pay loving homage to the old Irani cafés of Bombay as well as the Freemason ties between Manchester and Bombay. All details throughout the café were considered - from the hand-painted signs, through to the custom clock face. The Permit Room bar also had a full menu
Work history
    Freelance creative Marketing ManagerFreelance
    London, United KingdomFreelance
    Creative Campaigns ManagerD&D London
     - London, United KingdomFull Time
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  • Copywriting
  • Creative Marketing
  • Brand Creative Strategy
  • Brand Management
  • Marketing Strategy
  • Strategic Planning
  • Project Management
  • PPC
  • Campagin Management
  • Campaign Analysis
  • Project Conception
    Bachelor of Arts (BA) Norwich University of the arts
     - Carrow Rd, Norwich NR1 1JE, UK