About me
Entrepreneur. Startup Executive. Sales & Marketing Veteran. Data-driven Hustler. I love helping startups implement data-driven experiments to shape product and commercial strategies.
Projects
- Ex8.io & Wittyfeed.meEx8.io is a video distribution platform that brings together video content creators and online publishers. Online publishers have large audiences but often struggle with creating quality video content to engage their users further. Video creators have excellent content but often struggle with distribution beyond their YouTube and social channels or owned and operated site. Ex8.io licenses video from creators and displays it on integrated publisher sites. This increases user engagement for publishers and video views for creators. If desired by publishers, Ex8.io can be a monetization solution through pre-roll video advertising. The attached video shows the platform in action, integrated with Wittyfeed.me, one of the world's largest viral publishers. Ex8.io currently distributes millions of videos per month across multiple countries.
- inDecode EuropeInDecode is a global developer outreach initiative by InMobi, a Technology Unicorn and one of the biggest mobile advertising businesses in the world. As Head of Marketing for Europe, I was responsible for implementing the program in major European cities. Over the course of Q4 2015, I strategized and planned developer outreach events in the following 7 cities: London, Paris, Berlin, Helsinki, Stockholm, Riga, and Tallin. Events involved a co-sponsor in each city. Co-sponsors included from devloper groups, such as IDGA in Helsinki and Tallin, ad-tech companies such as Priori Data in Berlin, or conference organizers such as Games Connection in Paris. A summary of our Helsinki event is here (including PPT presentations): https://www.igda.fi/blog/2015/igda-finland-seminars-december-gathering-with-inmobi-the-aftermath Every event involved two components - education and networking. Each event would invite at least one (but often many) speakers or paneles to deliver a presentation on a current topic of interest for developers. Drinks and snacks were provided after so that attendess could meet and network afterwards. The results were impressive. Lead generation for InMobi's advertising business increased 400% following the implementation.
Work history
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Business DevelopmentEX8.IO
London, United KingdomFreelance
Ongoing project developing go-to-market strategy for video advertising and content startup.
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Chief Commercial OfficerHOKO
London, United KingdomFull Time
Self-serve digital advertising platform for publishers (Seed stage startup)
-Implemented AARRR Startup Metrics framework. Ran multiple data-driven experiments to achieve sales and marketing goals and shape product direction with technology team.
-Doubled lead-gen success rate by adapting product & commercial strategy to market feedback. Led cross-functional project sprints to semi-automate lead-generation process and institute KPI-driven email campaigns.
-Successfully won and led pilot project with major publisher in LatAm with 60 million MAUs.
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Skills
- Business Development
- Sales
- Presenting
- Marketing
- Digital Startup
- Entrepreneurship
- Pitching
- Fundraising
- Analysing Data
- Advertising