About me

I am a freelance multidisciplinary designer from Helsinki and currently based in London. I work in the field of branding, packaging design, illustration, art direction & styling and other visual design specializing in value-based brands. My style of life and design can be described as passionate, adventurous, honest, and meaningful, not forgetting humor (preferably a bit dark and sarcastic). People, research, sustainability, and questioning the norm are close to my heart. With my wide experience from being an in-house Art Director of fashion to working at the top designs agencies in New York & London, I am able to deliver a holistic approach to the projects. In addition to many other hobbies, I express myself through photography, ceramics, print making contemporary dance, and my cat's Instagram (@pallo_the_cat).

QuestionsProjectsExperienceTeam

• I am looking for a Freelance Junior Designer or an intern to work in the field of branding.

Projects

• 1

  Kitava skincarePackaging design and product photography Art Direction & styling for Kitava, a natural acne treatment skincare brand.

Work history

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Art Director / creativeHellsten
Apr 2016Helsinki, FinlandFull Time
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CreativeMother Design
Jul 2021 - Dec 2021London, United KingdomFreelance
Full-time freelance designer at Mother Design which is part of Mother London.

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Skills

• Packaging Design
• Brand Packaging
• Packaging
• Art Directing
• Art Direction
• Graphic Design
• Illustration
• Styling Shoots
• Product Styling
• Prop Styling
• Photoshoot Styling
• Design Direction
• Design Agency
• Design Packages

Education

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Master's Degree in Packaging DesignPratt Institute
Aug 2012 - Dec 2014New York, United States
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Bachelor of Arts (BA) Institute of Design and Fine Arts / Lahti University of Applied Sciences
Sep 2006 - Jun 2011Lahti, Finland

Awards

SilverA' Design Award & Competition
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Silver CubeADC OneClub