“There is no life I know to compare with pure imagination” - Willy Wonka
I am driven to the world of creativity and steer myself in a direction of pure imagination. I am an extremely enthusiastic and motivated individual, who is keen to develop her skills further.
I am dedicated to challenge conventions and open to nonsensical ideas but am also a strong advocate for meaning and significance. An idea may be constructed
from nonsense but there will always be a reasoning behind the creation and that is something I love - powerful abstract ideas.
Undeniably, beautiful design is born from strong concepts.
Projects
- 'VOTE: SHRED THE DOOR'A 3rd option has now arisen… VOTE: SHRED THE DOOR! As a young person who cares about the country I live in, I strongly believe the UK government has created a disaster out of simply nothing. I think the government as a whole and politics in general have caused issues that didn’t need to be a concern. Law and order is definitely required but the lies and ‘bullshit’ that is associated to this order is not required. This concept piece revolves around Monsters Inc and the idea of the doors. I deci
- 'CHILD'S PLAY'This is a concept piece that I designed on Adobe Illustrator. The pure ignorance of a child is something that I am almost jealous of - they’re ability to relish in oblivion is the thing that makes babies the most untainted beings. However, the power of the media soon sways into action and poisons children from when they can even start crawling. The depiction of this baby crawling along a machine gun, plays on the idea of being amongst violence and being born into a world of danger. This danger
- 'TRAP'‘TRAP’ is a concept piece designed to symbolise the entrapment of marriage. The idea of being with one person for your whole life is essentially, a trap. It can be seen as a way to keep someone close and never let them go. It can also be a way to kill someone and cause pain and suffering to a life by going through hardships and worrying struggles. This trap can be read in two ways - you take the ring, get trapped and live through suffering. But it could also be seen as you take the ring and you
- 'GIRL IN AIR FORCE'This is a fun, minimalistic outline illustration, inspired by Virgil Abloh’s Off-White x Nike Air Force 1 collaboration. I have a strong passion for streetwear and Off-White is a brand that I admire, in terms of it’s stripped back representation of simplicity. I thought it would be a nice idea to represent this simplicity through the outline design itself. I drew a pin up girl to sit in the overly sized trainer to signify beauty and also entertainment. I really love the sheer minimalism withi
- 'TIS THE SEASON TO JUST DO IT'A lot of my inspiration comes from streetwear and high-end designer fashion brands. For Christmas, I wanted to re-imagine Santa and his reindeer in a new and exciting way. As a starting point, I used the Nike swoosh to then build Santa’s sleigh. I used a pattern inspired by A Bathing Ape to paint the swoosh. Santa wears a Canada Goose coat, Moncler hat, Versace backpack and wrapped around with a Gucci belt. For the reindeer, he is strapped in with the iconic Off-White belt. This was a really f
- 'NIKE BAKERY'Ever wondered if Nike ever opened a bakery what would be on the menu? Well, I did. I designed my own concept piece of the sort of dishes I thought would be fitting for Nike. Everything on the menu has a glimmer of Nike within, through the characterisation of each dish. I have carefully crafted each item on the menu to mirror Nike products and also their website. I wanted this to be a premium menu so used a black and off white theme throughout, with hints of gold to reinforce that exclusivity.
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Work history
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Marketing ApprenticeVirgin Trains EC
London, United KingdomInternship
During my 15 month apprenticeship, I rotated from working with the Digital Team to Campaigns and Partnerships.
I worked on a whole new rebrand as we transitioned from Virgin Trains East Coast to London North Eastern Railway. I indepdently owned and managed through several workstreams, from an SMS campaign, in partnership with O2 to leading on the production of a behind the scenes video for the new LNER TV ad. This consisted of setting up an internal competition to engage staff members to be part of the ad, hiring a production company to film the content and flying out
to Romania to manage through this whole project.
I work daily with our external agencies and also got the opportunity to work on a creative brief alongside designers at TMW Unlimited.
I learnt about the importance of stakeholder management and how to carry out the appropriate measures in order to meet deadlines. Owning projects enabled me to become a lot more independent and confident.
Skills
- Adobe Illustrator
- Adobe Photoshop
- Marketing
- Mac OS
- Writing
- Drawing
- Stakeholder Management
Education
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A LevelsGreenford High School & Sixth Form
- Greenford, United Kingdom
English Literature - A*
Graphic Design - A*
Media Studies - A*
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GCSEGreenford High School & Sixth Form
- Greenford, United Kingdom
English Literature - A*
English Language - A*
Mathematics - A*
Spanish - A*
Religious Studies - A*
Media Studies - A*
Psychology - A
Biology - A
Chemistry - A
Physics - A
German - A