About me
I turn complex information into a visual story that creates impact.
I'm a data scientist with a background in medicine and science communication. I work on analytics projects in different sectors and for varying needs. My passion lies in creatively and visually presenting data to tell the stories the numbers show us.
I enjoy researching, exploring, analysing and communicating information using both an analytical and creative work process.
Projects
- Fintech InsightsInsights on consumer behaviour predictions for one of the fastest growing BNPL FinTech companies in the MENA region. Used dummy data of 2M+ points similar to that of the company's actual data for the stimulation of exploration and insights on consumer purchasing behaviours. Used machine learning models to predict future consumer behaviour to drive marketing efforts. All analytics, design and presentation lay out by me. This is just part of the presentation.
- Brand Storytelling - Fenty BeautyA short creative insights piece on Fenty Beauty and the factors contributing to the brand's success according to basic quantitative analysis and exploration. Visuals created with Canva Quantitative research and basic data insights from Google trends and social media. I really enjoyed working on this quick little project and my favorite slide is definitely "The Numbers" :) Enjoy!
Projects credited in
- Top 10: career advice tips for 2023Job hunting? Thinking of pivoting your career? Struggling with motivation? Working with a tricky client? We’ve got you! We’ve put together our top 10 career-related questions for 2023 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything46
Work history
Data ManagementM&C Saatchi
- London, United KingdomFreelance
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Impact Data AnalystYSYS
- London, United KingdomFull Time
+ Show more
Skills
- Programming Python
- Quantitative Research
- Creative Research
- Analysis and Research
- Creative Writing
- Brand Storytelling
- Research
- Data Insights
- Academic Writing
- Strategy Consulting
Education
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MScThe University of Oxford
Oxford, United Kingdom
Currently starting a part-time graduate degree in Precision Cancer Medicine at Oxford's Oncology department for targeted therapies via genomics to kick cancer's rear!
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MSc Advanced Biomedical ImagingUniversity College London (UCL)
- London NW1 2DU, UK
Received a scholarship for academic merit to study at UCL's Centre for Advanced Biomedical Imaging (CABI). Amazing experience and where my passion for Science Communication really blossomed.
Awards
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100 Women in Tech to FollowHackernoon