About me
I'm a creative director with a background in fashion, sports and lifestyle. I love helping brands find their story and a real connection with their audience. Pushing them to be brave and striving to embed purpose at their heart from start-ups to global giants. I believe in the strength of a great idea, built on strategy but not bogged down by it. Informed by real human truths and connecting with current culture, I bring concepts to life with personality, fulfilled with craft in art direction, motion, copywriting and design to inspire and give brands an ownable space.
I have a strong track record leading and inspiring creative teams whilst navigating the challenges of today’s business, delivering commercial results that don’t compromise the authenticity of the idea.
I’m ambitious, and excited for the future of our industry and believe we have the potential to create change for good within our society.
Projects
- M&S / Anything but ordinarySince joining M&S to lead the in-house creative team with Anthony Cassidy (not on The Dots), the brand’s objective has been the same; to challenge perceptions around style and be more relevant to their vast audience. Having worked hard to evolve the visual language, we needed to land a campaign that enticed people to reconsider M&S. We went back to the founding principles of the brand; to bring quality, choice and style at a price anyone could afford. The collections and products are still drive
Projects credited in
- AW21 TVC FOR M&SWe are very excited to share our new AW21 TVC campaign for Marks and Spencer. Directed by the amazing Emma Dalzell-Khan DOP’d by the wonderful Matt Smith Full team credits below, and what a team they were... 1st Ad - Tristan Hefele 1st Ad Floor Runner - Hollie Murten Script Supervisor - Laura Golding Movement Director - Les Childs Steadicam - Josh Brooks Focus/1st AC - Barney Batchelor 2nd AC - Jean Ash Video Playback Op - Nat Valente DIT - Nelson Oliver Sound - Brendan Crehan Crane Assistant3
Work history
Creative DirectorODD
London, United KingdomFreelance
Clients: F&F at TESCO
Creative DirectorVMLY&R
- London, United KingdomFreelance
Clients: Diageo, New Balance
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Education
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Graphic Design B.A HonsNottingham Trent University
- Nottingham, United Kingdom