Illustrator and Graphic Designer
Founder of The Salsa Creative Studio
Skills:
Specialised Adobe training in the Adobe Creative Suite - with a special focus in Photoshop, Illustrator, InDesign and Dreamweaver. Formal training, education and experience in 3 fields, viz. Graphic Design (editorial, OOH, digital, e-commerce and print media), Illustration (traditional and digital) and Photography (documentary, product, studio and portraiture). Exceptional Photoshop skills. Video editing in Premier Pro.
Allow my work to speak for itself, please visit my website: thesalsacreative.com
I’ve worked with the National Gallery and various National museums of South Africa, provincial education departments, Out-of-home advertising companies where I worked on projects for Samsung, Emirates and Coca Cola to name a few. My photography has been published in 6 books, 4 of which where I was the sole photographer. I currently spend most of my time working in e-commerce in London.
Other experience includes marketing, social media management and content creation, website design, SME e-commerce management and design, email marketing, art workshop facilitation and contemporary fine art (artistic mediums, discourse, exhibition installation, exhibition guide).
If you have any questions please don’t hesitate to get in touch!
Projects
- Norval Foundation Mascot IllustrationCharacter design and illustration for Vincent the Leopard toad, the Norval Foundation's education mascot. Further than the character design, I created additional illustrations of Vincent to represent various artists such as William Kentridge, Mary Sibande, Vincent Van Gogh and more.
- Book Layout for 'Objects, Cultures and Stories in Museums'Objects, Cultures and Stories in Museums is a collection of 3 booklets developed from 3 workshops in Kwa-Zulu Natal, South Africa. Written by academic researcher Laura Kate Gibson, PhD. These books explore various museum artefacts, collected long ago by people who didn't seem to delve too deeply into the culture from whence it came. She seeks to go to the communities where these objects may have originated from to get information first hand on what they may have been or are still being used for.
- Illustration and Design for Camphor Avenue: A Garden of Ghosts, ICA Live Art Festival 2022“A Ghost Tour of Camphor Avenue” with Chanelle Adams, a part meditative experience, part ghost tour was one of the exciting events for the ICA Live Art Festival 2022. I was commissioned to create a map (folded from A3 to A6) and an A6 postcard for the event that the audience would use during the tour. I suggested an illustration for the cover as there weren't many visuals that would make the artwork really stand out. I drew the illustration on paper using a dipping pen and ink. The lines and fo
- The Little Picture CompanyThe Little Picture Company is an E-commerce store based in London specialising in thoughtful personalised gifts. We design, print and hand finish all our personalised products. Roles: Website designer and manager, product design, product photography and styling, newsletter design and copy writing, online content design (banners, promotional items, etc.) and print media design.
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Work history
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Lead Designer and Marketing ManagerThe Little Picture Company
London, United KingdomPart Time
Graphic Designer, Ecommerce store designer/manager and Marketing Manager at The Little Picture Company Ltd London.
Roles include concept and design of all advertising campaigns, design and management of their Ecommerce store, design and management of all marketing material, product design, product photography, retouching and copy writing.
Responsible for redesigning they’re Ecommerce store resulting in increased sales by10 fold.
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Creative LeadTractor Outdoor
- Cape Town, South AfricaFull Time
Tractor Outdoor is an out-of-home media owner based in Cape Town with branches in Gauteng and PE. I headed up their creative department seeing projects from concept to implementation.
My duties included managing the branding of Tractor Outdoor as well as their affiliates (Second Harvest in Dubai and Unov8 in Oman). Conceptualisation and design of all company branding and marketing material including, but not limited to: website, brochures, billboards, car wraps, infographics, newspaper ads, magazine ads, competitions, online advertising (email banners, emailers, web ads, images and graphics for social media), banners, rate cards, mock ups and concepts, checking 3rd party artwork, consulting design agencies on best practice when designing for outdoor, developing advertising concepts, gif and flash animation, photography, videography, video editing, billboard design, advertising Wraps for busses and cabs.
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Skills
- Graphic Design
- Illustration
- Photography
- Social Media
- Photoshop
- Hand Printmaking
- Concepting Ideas
- Content Copywriting
- Branding
- Retouching
- Email Marketing
- Ecommerce Design
- Ecommerce Marketing
- Ecommerce Photography
- Ecomerce Retouching
- Ecommerce Styling
- Commercial Advertising
Education
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CertificateAdobe Creative Suite
- Cape Town, South Africa
Specialised interactive media training focusing on Photoshop, Dreamweaver (HTML, CSS), Flash.
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CertificateAdobe Creative Suite
- Cape Town, South Africa
Specialised print media training focusing on Photoshop, Illustrator and Indesign.
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