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• 9

  BBC CricketThe beauty of cricket is that it can be played anywhere, anytime. All it takes is a little initiative and ingenuity. A bin can turn a street into Lord’s. A picnic box transforms a park into The MCG. With the BBC’s coverage, cricket can now be enjoyed by anyone, anywhere.
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  Big Cats BBC One
• 9

  BBC Sport FIFA World CupWhat’s the difference between an advert for the Men’s World Cup and the Women’s? Easy – there is no difference. At least, that’s the approach we took. An ad that transcends genders and unites generations. An ad that is somehow totally interchangeable but at the same time perfectly own-able. An ad that can fundamentally help to change the game. No literally.