About me

I am a marketing professional skilled in content and creative strategy. I have both a strong strategic and creative background. Coupled with excellent business acumen, I offer an all-round approach to any role I play. I have experience in through-the-line advertising, working on some of the world's biggest and greatest brands, which ensures that I have keen insight into brand building. I have experience in B2C and B2B marketing and I currently work within the digital marketing industry. It's not just what you say, it's how you say it, when you say it and who you are saying it to.

QuestionsProjectsExperienceTeam

• Doing a bit of market research if you don’t mind helping out?

Projects

• 2

  Democratizing Cutting-Edge Cancer Care with ImmunyoWhen we were tasked with bringing Immunyo's mission of affordable, innovative cancer treatment to life, we were fired up and ready to make our mark. As an agency known for our bold, disruptive approach, we were the perfect partners to challenge the status quo in the healthcare space. First order of business? Nailing the brand name. After dozens of brainstorms (and just as many pots of coffee), we landed on Immunyo - a term that elegantly blends "immunity" and "innovation" to capture the cutting
• 1

  Crafting the LivWell Luxury Wellness BrandWhen the team at LivWell tapped us to build their luxury wellness brand from scratch, we were pumped! As an agency known for our innovative and playful approach, we were the perfect partners to bring their vision of in-home relaxation to life. First, we landed on the perfect brand name - LivWell. This name perfectly captures the brand's mission to empower clients to live their best, most balanced lives. From there, we crafted a vibrant visual identity that's as rejuvenating as the products them

Work history

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CEO and FounderOn The Run
Apr 2017Cape Town, South AfricaFull Time
I am the founder of On The Run, a location independent brand agency. We specialise in developing a brand from the ground up and then supporting that brand through its marketing efforts. We have an excellent team of brand strategists, creatives and marketers who are able to really bring a brand and its messaging to life. I am proud to lead our team. We've been in operation since April 2017 and it's been a pleasure.

Skills

• Concept
• Brand Agency
• Brand Strategy
• Brand Creative Strategy
• Copywriting
• Content Strategy
• Creative Direction
• Content Creation
• Account Management
• Management

Education

U
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Honours in Political ScienceUniversity of Johannesburg
Jan 2000 - Dec 2004Johannesburg, South Africa

Awards

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Best Website 2017SpinAward
Best New Website in Online Education - Lobster Ink