samar younes

samar younes

Founder, Artist, Chief Imagination Officer (CIO)New York, United States
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samar younes

samar younes

Founder, Artist, Chief Imagination Officer (CIO)New York, United States
About me
Samar Younes is a Beirut-born, New York-based polymathic artist, futurist, cultural alchemist and creative catalyst. A Central Saint Martins alum, Samar has spent two decades leading creative teams, crafting concept storytelling and experiential activations. Drawing on a deep understanding of nuance and culture across Western and Eastern societies. She has always been intrigued by the brain's impact on aesthetic experiences and the importance of broader cultural representation within the visual trends we consume daily. Samar's exploratory playful process with generative AI art has generated over 20,000 images, unlocking endless creative possibilities, and affirming her belief in an AI-human creative renaissance. She founded SAMARITUAL, an avant-garde idea-focused consultancy based in New York, to share her passion and help others unleash their creativity. Through her consultancy, she facilitate visionary thinking, collaboration, and co-creation through workshops and events. Samar advises luxury and startup brands in holistically developing their worlds, adopting a 360-degree immersive and culturally-informed approach to brand’s expressions and strategies. Her client portfolio includes renowned brands such as Loro Piana, Colette, Barneys, Disney, American Express, Selfridges, Whitney Museum, and Mastercard. Samar, is a sought-after speaker and educator, has been featured in GQ, served as a juror for the Frame Awards 2023, and spoken at NYU's Technology, Culture, and Society department and Future Forward Chicago.
Work history
    samaritual logo
    samaritual logo
    Founder, Chief Imagination Officersamaritual
    New York, United StatesFull Time
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    S
    VP Creative DirectorShowfields, NYC
     - New York, United StatesFull Time
    Creative leader and advisor to the CEO, on the leadership team, overseeing the brand image, artistic vision, curatorial style direction, store design, and customer experience across all touch points to drive brand awareness and amplify revenue potential. Highlights include building and launching: - Refinement & Update of brand positioning & strategy, revising point of view, brand voice,, target audience, image, logo and brand book. - Launch of an innovative hybrid new store design concept, bespoke in store art, pop up design and branded fixtures strategy. - creation and launch of a curatorial Style Direction and methodology for Seasonal Campaigns and Art. - Design and Launch of Website and updated approach to the omni-channel digital marketing strategy - Innovative web3 circular projects such as a fully AR magazine, a Branded Avatar and community token concept. - Attracting and inspiring a more connected mission driven audience and brands with an updated revenue model and experience journey. - Building and developing an interdisciplinary internal diverse teams, and external partnerships with artists, artisans, makers and craftsman.
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Skills
  • Creative Direction
  • Concept Building
  • Leadership
  • Creative Marketing
  • Design Direction
  • Design Education
  • Forecasting
  • Foreign Languages
  • Trend Prediction
  • Arts Culture
Education
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    Theater, Architectural, Interior, Industrial and Graphic DesignCentral Saint Martins (UAL)
     - London, United Kingdom
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    A
    Architecture Interior DesignAcadémie Libanaise des Beaux-Arts Beirut
     - Beirut, Lebanon
Awards
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    Best Store Design and Visual MerchandisingPave Gala
    Winner for Best Store Design concept and visual merchandising for Showfields