Sami Kimberley

Freelance Creative Lead

London, United Kingdom
Locked Pro Plan feature


Projects credited in

Side Hustles

About me

A multidisciplinary creative specialising in arts, music and culturally lead projects. My commercial work focuses on communications and campaigns predominantly for youth audiences, including film, photo, events and editorial content. I'm adept in both art direction and copywriting, as well as a strong ability with ideation, strategic thinking and curation of talent. My personal work spans creative direction, consultancy and photography - working with musicians, with artists and projects within social impact and the arts. Previously at VICE and Channel 4, Sami is now working as Creative Lead at Livity.

Locked Pro Plan feature


  • Creative Development
  • Experiential Campaign
  • Branded Content
  • Creative Art Direction
  • Content Commissioning
  • Creative Advertising
  • Youth Marketing
  • Concept Creation
  • Branded Documentary
  • Editorial Content

People I’ve worked with

Companies I’ve worked with

  • VICE


    • Publishing
  • Channel 4

    Channel 4

    • Television
  • The Body Shop

    The Body Shop

    • Hair, Beauty & Cosmetics
  • V


    Work history


    Senior Creative


    Apr 2016
    • London, United Kingdom
    • Full Time
    • Working within VICE’s creative agency, Virtue, for clients such as Beats by Dre, Desperados, Dove, Napapijri, Carolina Herrera and The Body Shop. Working between campaigns, white label and co-branded content across editorial, documentary, brand campaigns and activations. - Concept ideation, art direction and copywriting for campaigns, events and branded content. - Working alongside strategy to shape ideas which reach brand goals. - Management and execution of projects, working into CD and ACD level.


    Creative Manager

    Channel 4

    May 2015 - Mar 2016
    • London, United Kingdom
    • Full Time
    • Working with the Commissioning Editor to relaunch and rebrand Random Acts, Channel 4's short form arts film digital platform and TV show. Working on the brand's visual identity, digital platform, brand partnerships and launch campaign.


    Creative Projects


    Jun 2013 - Apr 2015
    • London, United Kingdom
    • Freelance
    • Working with various clients and creative agencies to concept and produce branded content, events and campaigns. Including We Are Village, Enterprise Nation and Mike Skinner and Murkage Dave Present Tonga.



    BA (Hons) Fashion communication, First Class (1st)

    University of Central Lancashire

    Sep 2008 - Jul 2012
    • London, United Kingdom