A multidisciplinary creative specialising in arts, music and culturally lead projects. My commercial work focuses on communications and campaigns predominantly for youth audiences, including film, photo, events and editorial content. I'm adept in both art direction and copywriting, as well as a strong ability with ideation, strategic thinking and curation of talent. My personal work spans creative direction, consultancy and photography - working with musicians, with artists and projects within social impact and the arts. Previously at VICE and Channel 4, Sami is now working as Creative Lead at Livity. email@example.comLocked Pro Plan feature
Working within VICE’s creative agency, Virtue, for clients such as Beats by Dre, Desperados, Dove, Napapijri, Carolina Herrera and The Body Shop. Working between campaigns, white label and co-branded content across editorial, documentary, brand campaigns and activations. - Concept ideation, art direction and copywriting for campaigns, events and branded content. - Working alongside strategy to shape ideas which reach brand goals. - Management and execution of projects, working into CD and ACD level.
Working with the Commissioning Editor to relaunch and rebrand Random Acts, Channel 4's short form arts film digital platform and TV show. Working on the brand's visual identity, digital platform, brand partnerships and launch campaign.
Working with various clients and creative agencies to concept and produce branded content, events and campaigns. Including We Are Village, Enterprise Nation and Mike Skinner and Murkage Dave Present Tonga.