About me

A multidisciplinary creative specialising in arts, music and culturally lead projects. My commercial work focuses on communications and campaigns predominantly for youth audiences, including film, photo, events and editorial content. I'm adept in both art direction and copywriting, as well as a strong ability with ideation, strategic thinking and curation of talent. My personal work spans creative direction, consultancy and photography - working with musicians, with artists and projects within social impact and the arts. Previously Channel 4, VICE, Livity and Nike - I am now working as a freelancer. samikimberley@gmail.com

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Projects

• 38

  Nike Yoga with Jessica SkyeWorking within Nike’s editorial team, we created a series of editorial and instructional yoga content with Nike Trainer, Jessica Skye. The content was distributed across all Nike apps and used to set the tone for ongoing yoga content for the brand.
• 11

  Nike 'Love My Team'In celebration of the Womens World Cup, we created three editorials for the Nike app where female fans of England, Nigeria and France discussed their love for thier teams and the game. Role: Creative Producer Editor in Chief: Dan Canetti Photographer: Ede Dugdale Casting: Jinjo
• 6

  Napapijri IconsWorking with photographer, Olivia Rose, we created a simple campaign to celebrate the ‘icons’ collection with a series of imagery and films featuring emerging music talent, Oscar #Worldpeace and Poppy Ajudha.
• 5

  Desperados: Reclaim the ClubWorking with Desperados we created year two of an ongoing partnership, switching from a nostalgic gaze upon the beginnings of UK club culture, to an exploration of the nations contemporary DIY club scene. We created three documentaries which looked at UK nightlife, focusing on inclusive communities, venues and the merging of sonic and visual experiences - and took the re-vamped ‘Clubhouse’ on its second tour of UK festivals. The warehouse space was curated to house a roster of upcoming nights
• 8

  The Body Shop: 15 Seconds toA campaign to launch a new range of body products, encouraging young girls to practise self-love whilst promoting veganism, animal rights and reforestation.
• 6

  Napapijri ResidencyTo launch Napapijri’s Out of Nowhere campaign we curated a 6-week residency in a Shoreditch pop up. Working with Noisey, Polyester, Brick, Little White Lies and Huck we hosted talks, workshops and screenings, all centred around contributing to a positive future for London and it’s youth.

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Projects credited in

• 1

  NikeLondon - Blazer Editorial#mynikeedit styling challenge featured on the Nike App Stylists: Tati Cotliar, Marika Ames and Natalie Roar Shot on a mix of digital and 35mm
• 17

  The Body Shop - 15 Seconds to...Body shop Campaign to launch the 2018 body yoghurt.

Work history

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Freelance Creative Lead / Senior CreativeVarious
Apr 2019London, United KingdomFreelance
VICE, i-D, Anyways, Nike, Refinery29
Creative LeadAnyways Creative
Jul 2020 - Dec 2020London, United KingdomFreelance

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Skills

• Creative Development
• Experiential Campaign
• Branded Content
• Creative Art Direction
• Content Commissioning
• Creative Advertising
• Youth Marketing
• Concept Creation
• Branded Documentary
• Editorial Content

Education

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BA (Hons) Fashion communication, First Class (1st)University of Central Lancashire
Sep 2008 - Jul 2012London, United Kingdom