Digital Campaign launching new Body Yoghurt 2018
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25 years ago Anita Rodderick launched one of the world's first ethical cosmetics company producing and retailing natural beauty products. The company was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with developing countries. This Spring, Body Shop launches it’s first 100% Vegan instantly absorbing, body moisturiser. A 60 market, mobile first campaign celerbating the activism of a new generation of Anita's.
Shot by Leonn Ward
Edited @Trim
Styling Charlotte Roberts
Casting Hebebe
Companies
The Body Shop
- Hair, Beauty & Cosmetics