Work history
Freelance Copywriter & On-site Copywriter
In my role as a freelance Copywriter for this luxury menswear and fabric brand, I
collaborated with marketing, fabrics and finished products department heads to research, craft and edit all marketing and customer-facing texts. These include:
Seasonal brochures, press releases and mailers
B2B/B2C newsletters and emails
Product descriptions, names and stories
Print/digital advertising and advertorials
UX/Web copy
POS and label copy
Video content scripts
Scabal
Copywriter / Digital & Social Editor / Digital Marketing Lead
November 2014 – January 2015
Brussels, BE
In my previous role as the brand’s Creative Copywriter, I was responsible for the following
duties and achievements:
Researching, crafting and editing all marketing and customer-facing texts as outlined above.
Co-ordinating the external translation of all texts into 9 languages.
French, German, Dutch, Spanish, Italian and Russian, Chinese, Japanese, and Korean
Drafting and implementing a comprehensive seasonal email, social and digital advertising
schedule.
This successfully recruited 80,000 followers across 20 key countries, £2000 under budget
This included seasonal image selection and enhancement
Managed a £50,000 budget
All targets were achieved in 10 months and £12,000 under budget
Extensively researching, drafting, and crafting copy for a luxurious 300 page hardback brand book, which will be used to reposition the brand for the next five years.
This required extensive co-ordination and relationship management as each department
required a different final product
This included image selection, commissioning and enhancement
This project was completed in 3 months and £5,000 under budget
Conceptualising, wireframing and leading the £200,000 redesign of the B2B system, taking a spreadsheet to a mobile--enabled app.
Interactive wireframe viewable at https://marvelapp.com/5df81h#6573909
S
S
Account ExecutiveSaatchi & Saatchi
-
After several assessments, I surpassed more than 1500 applicants and was offered the only placement offered at Saatchi & Saatchi as part of the IPA’s AdAcademy program.
Alongside this position, the extended placement consisted of evening classes at the IPA and more than 10 major agencies, successful completion awarded prestigious IPA certification. During this course I took part in:
Conceptualising, planning and executing HSBC Premiere and Mattessons marketing
activities across the globe.
Functioning as an integral part of the team who produced the $1,500,000 HSBC Golf
promotional video ‘Anyone’s Game’.
Researching, templating and writing the internal HSBC newsletter, as well as scripts for
internal and behind-the-scenes video projects.
Conceptualising key creative ideas for Cancer Research’s Race For Life 2015 campaign.
+ Show more
Skills
- Advertising
- Marketing PR
- Writing
- Copywriting
- Editing
- Blogs
- Creative
- Social Media Marketing
- Web Content
- Indesign
- Office
- Word
- Content and Media Writing
- Copywriting
Education
Law
-
Law