In my role as a freelance Copywriter for this luxury menswear and fabric brand, I collaborated with marketing, fabrics and finished products department heads to research, craft and edit all marketing and customer-facing texts. These include: Seasonal brochures, press releases and mailers B2B/B2C newsletters and emails Product descriptions, names and stories Print/digital advertising and advertorials UX/Web copy POS and label copy Video content scripts Scabal Copywriter / Digital & Social Editor / Digital Marketing Lead November 2014 – January 2015 Brussels, BE In my previous role as the brand’s Creative Copywriter, I was responsible for the following duties and achievements: Researching, crafting and editing all marketing and customer-facing texts as outlined above. Co-ordinating the external translation of all texts into 9 languages. French, German, Dutch, Spanish, Italian and Russian, Chinese, Japanese, and Korean Drafting and implementing a comprehensive seasonal email, social and digital advertising schedule. This successfully recruited 80,000 followers across 20 key countries, £2000 under budget This included seasonal image selection and enhancement Managed a £50,000 budget All targets were achieved in 10 months and £12,000 under budget Extensively researching, drafting, and crafting copy for a luxurious 300 page hardback brand book, which will be used to reposition the brand for the next five years. This required extensive co-ordination and relationship management as each department required a different final product This included image selection, commissioning and enhancement This project was completed in 3 months and £5,000 under budget Conceptualising, wireframing and leading the £200,000 redesign of the B2B system, taking a spreadsheet to a mobile--enabled app. Interactive wireframe viewable at https://marvelapp.com/5df81h#6573909
After several assessments, I surpassed more than 1500 applicants and was offered the only placement offered at Saatchi & Saatchi as part of the IPA’s AdAcademy program. Alongside this position, the extended placement consisted of evening classes at the IPA and more than 10 major agencies, successful completion awarded prestigious IPA certification. During this course I took part in: Conceptualising, planning and executing HSBC Premiere and Mattessons marketing activities across the globe. Functioning as an integral part of the team who produced the $1,500,000 HSBC Golf promotional video ‘Anyone’s Game’. Researching, templating and writing the internal HSBC newsletter, as well as scripts for internal and behind-the-scenes video projects. Conceptualising key creative ideas for Cancer Research’s Race For Life 2015 campaign.
As the first employee of this successful online menswear retailer, my duties and achievements included: Defining and codifying the brand’s TOV, bible and aesthetics. Crafting, editing and publishing all customer and investor facing texts, such as; Press releases and investor documentation Emails and social media posts Product and brand descriptions Print/digital advertising and advertorials UX/Web copy Conceptualising and executing all advertisements and creative collaborations. Drafting and implementing a comprehensive seasonal email, social and digital advertising schedule. This successfully recruited 50,000 followers across 4 key countries This included seasonal image selection and enhancement Managing stock distribution and warehousing, eventually training junior staff members in this process. Managing all image generation through photoshoots with/without models. This included the organisation of the first professional lookbook, shot in only 24 hours with a £600 budget Leading the proactive redesign of the website architecture with internal and external designers.
Along with a friend, I helped to open, establish and grow this bricks-and-mortar vintage clothing store. As co-manager, my responsibilities included: Organising the shop-fitting Conceptualising brand proposition and marketing Organising promotional partnerships and events Organising public relations activities Managing social media Hiring and managing staff Customer service Stock acquisition / distribution