Sara La Cagnina
Available

Sara La Cagnina

Social Media specialistLugano, Switzerland
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Connections
Pip Jamieson
Erin Aniker
Ibrahim Kamara
Sara La Cagnina
Available

Sara La Cagnina

Social Media specialistLugano, Switzerland
About me
I am communication and tourism graduate, with previous experiences in Social Media Management, Digital Communication, Content Management and Event Coordinator. My interests fall in everything that has to do with social media and pop culture, with a strong focus on tourism and social issues. As a person I am hardworking and positive, always tryingy best and finding the good in the situation I am in, trying to understand where a new opportunity may lays. Resume: https://drive.google.com/file/d/1dFhF8eJ4A6EwqCTKyCNgLgWmGjANdGCo/view?usp=sharing
Projects
  • Très Court International Film Festival
    Très Court International Film FestivalPromotional content for Instagram, Twitter and Facebook + newsletter creation and video content for the 22nd edition of the Très Court International Film Festival for the city of Verona, Italy.
Work history
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    Social Media & Communications ManagerVinitaly International
    Verona, ItalyFull Time
    - Understand and implement SEO best practices and train content creators on these practices - Keep up-to-date with industry website trends and best practices and ensure we are current - Understand web copywriting best practices and contribute copy as needed - Oversee content creation and publishing - Review content developed by various stakeholders, review, edit, and approve as necessary for a range of digital communications including web and emails - Create informative and interesting press releases, press kits, newsletters, and related marketing materials. . Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction. - Prepare detailed media activity reports. - Supervise projects to guarantee all content is publication-ready. - Create communication and marketing strategies for new products, launches, events, and promotions. - Respond to communication-related issues in a timely manner. - Using social media marketing tools to create and maintain the company’s brand - Working with marketing professionals to develop social media marketing campaigns Interacting with customers and other stakeholders via the company’s social media accounts - Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements - Researching social media trends and informing management of changes that are relevant to the company’s marketing activities - Implement and manage social media plans for different brands within the company - Manage external clients: coming up with social media strategy, creating an editorial plan, managing daily social media planning and posting, training, collect analytics and reporting.
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    Lead Graphic Designer (Journal/Magazine)FAOA Korea Chapter
    Seoul, South KoreaFreelance
    Creation of the graphics for the Quarterly Yearly Journal of the Foreign Area Officers Association - Korea Chapter. Reach of 30k FAOAs around the world.
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Skills
  • Pop Culture
  • Social Media
  • Twitter
  • Instagram
  • Team Collaboration
  • Creating
Education
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    U
    MasterUniversita della Svizzera Italiana
    Switzerland
    Multi faculty Master in International Tourism (economics and communication), minor in E-Tourism
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    BA (honors) Communication and MediaUniversità degli Studi di Pavia
     - Pavia, Italy
    Honors Degree in Innovation, Communication and Multimedia
Awards
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    Finalist MFTA AwardsEMC
    Finalist for the "Meet The Future Awards" hosted by the Swiss Event Management Circle, with the goal of developing an event concept for a costumer event in the Zurich Area.