Sarah won her first D&AD pencil awarded for an Ikea film, at Buckinghamshire University. She then spent the next few years in London working at traditional and digital agencies such as Ogilvy, Agency Republic and AKQA.
Sarah soon moved to Ogilvy Paris where she worked for 5 years on clients such as Coca-Cola, Dove, Perrier, and Louis Vuitton. Sarah was quickly appointed as Dove creative brand ambassador and travelled to other agencies within the network to assure a certain standard of creative output across the business globally. Sarah worked closely with Maureen Sheriff, the originator of Dove 'Real Beauty' Campaign.
Sarah then relocated to Ogilvy Dubai where she went on to win D&AD, Cannes Lions, Effies, and Dubai Lynx for work on Coca-Cola and Volkswagen.
Since arriving back in London in 2017, Sarah worked at BETC, AdamandeveDDB and Brave Agency creating cut through, purposeful campaigns that resonated worldwide. Highlights include campaigns for Netflix US and directing a film for activewear brand, LNDR.
More recently Sarah creative directed the Coca-Cola global Christmas ad where she worked hard to keep the integrity of the creative whilst managing 180 markets.
Projects credited in
- LNDR - Get Dressed For 2021The year our lives were turned upside down. And when it came to fashun? We really did mix it up. Because after some research told us that old PJs to WOFH* had become the norm, saggy butt joggers every day seemed totally plausible and dressing from the waist up was an everyday occurrence – we realised some of us had got a little too comfortable. Intro LNDR, the queens of comfort. But comfort that doesn’t mean oversized everything and slack elastic. LNDR comfort is sleek, sculpting, impeccably en1
Work history
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Creative Art DirectorBETC London
London, United KingdomFreelance
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Creative DirectorDentsu Creative
London, United KingdomFull Time
Creative director on Coca-Cola global Christmas campaign, Coca-Cola Halloween Asia, two global cinema spots for Asahi Super Dry, HEINZ, 'Give it some HEINZ' campaign, Burberry Christmas gifting and Wedgwood. Leading new business pitches.
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Skills
- Creative Art Direction
- Ad Concept
- Concept Visualisation
- Brand Films
- Creative Storytelling
- Brand Creative Strategy
- Advertising Copy
- Content
- Instagram Advertising
- Creative Advertising
Awards
Coca-Cola Life, OutdoorCannes Lions International Festival of Creativity
Shortlist D
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Coke, Dark Iftar, Creative EffectivenessDubai Lynx
Gold+ Show more