Projects credited in
- Dune London Pre Spring CampaignConcepted, directed and produced the seasonal campaign photoshoot for Dune London. The concept centred around Dune London's heritage and connection to Maida Vale, London. The shoot took place over two days in several locations and was used in the UK and Internationally across digital and print touchpoints. Photographers | Morgane Lay & Jonny Cochrane H&M | Khandiz Stylist | Ian Luka
- Dune London Ramadan 2020 CampaignConcepted, directed and produced the 2020 Ramadan Campaign for Dune London. The artwork was used in the United Kingdom as well as internationally. Images were used in-store, for digital communication via social and email, in digital and print advertising as well as for large outdoor advertising including billboards and video screens seen throughout the Middle East. Photographer | Kristin Vicari H&M | Khandiz Stylist | Ian Luka
- Dune London Wedding Collection 2020Conceptualised, directed, managed and styled the 2020 Wedding Collection launch. The artwork was used in the United Kingdom as well as internationally. Images were used in-store, on the website, in digital and print advertising, though our email marketing strategy and on social. Photographer | Kristin Vicari H&M | Khandiz
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Work history
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Assistant Accessories DesignerThe Dune Group
- London, United KingdomFull Time
Designing handbags, small accessories softs and gifting or UK and international market.
Junior Trend DesignerHouse of Fraser
- London, United KingdomFull Time
Forecasting macro and micro trends for all departments including womenswear Biba, Homeware, Sport wear and Accessories.
This included presenting to a large scale audiences across different teams with in the business.
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Skills
- Trend Analysis
- Abobe Illustrator
- Adobe Indesign
- Photoshop
- Menswear Design
- Menswear Tailoring
- Menswear
- Accessories Design
- Graphic Design
- Trend Forecasting
Education
BA(Hons) Fashion Design Technology: MenswearArts University Bournemouth
- Bournemouth, United Kingdom
Exploring and developing innovative digital pattern cutting to produce a complex tailored collection.
- Collection featured at Graduate Fashion week
-Qualification in Lectra Modaris Pattern Cutting software
- Finalist for the Innovation award for my pattern cutting work.