Projects credited in
- House Of Fraser - Over to Ours, Christmas CampaignRather than using models for the ‘Over to Ours’ campaign, we shot fashion influencers in the comfort of their own homes. The concept being that the influencers are inviting customers ‘over to theirs’ to be inspired by House of Fraser’s Christmas fashion and beauty offerings. Capturing off guard moments aimed show fashion, accessories and interiors in real life settings, making products feel aspirational and authentic. The shots should: •Feel relaxed, warm and in-the-moment. •Be like moments f
- House of FraserWe wanted to remind everyone that shopping is more than just finding a good deal, it’s a wonderful escape from reality. And what better way to say bye to the boring everyday than with a blackout? It’s a rare moment where the world shuts down and everyone comes together. Introducing The House of Fraser Blackout: a 5-day in-store takeover, where we flipped the switch, dropped the prices and lined up one surprise after another. Across the country, you could find secret sales, dine in the dark, tr
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