House of Fraser
We wanted to remind everyone that shopping is more than just finding a good deal, it’s a wonderful escape from reality. And what better way to say bye to the boring everyday than with a blackout? It’s a rare moment where the world shuts down and everyone comes together.
Introducing The House of Fraser Blackout: a 5-day in-store takeover, where we flipped the switch, dropped the prices and lined up one surprise after another. Across the country, you could find secret sales, dine in the dark, try a Moet bowling alley and so much more.
The Blackout was a 360 campaign, kicking off with 4 TV ads created together with director duo Vaughan and Anthea from Moxie Pictures.