House of Fraser

We wanted to remind everyone that shopping is more than just finding a good deal, it’s a wonderful escape from reality. And what better way to say bye to the boring everyday than with a blackout? It’s a rare moment where the world shuts down and everyone comes together. Introducing The House of Fraser Blackout: a 5-day in-store takeover, where we flipped the switch, dropped the prices and lined up one surprise after another. Across the country, you could find secret sales, dine in the dark, try a Moet bowling alley and so much more. The Blackout was a 360 campaign, kicking off with 4 TV ads created together with director duo Vaughan and Anthea from Moxie Pictures.

Companies

  • 1

    18 Feet & Rising

    • House of Fraser

      House of Fraser

      • Fashion and Textiles

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    Senior creative
    SM
    Head of E-commerce
    Senior Account Director