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Artist, Product Manager & Marketeer worked mainly in IT&T. Recently retrained in Art Therapy.
? Delivered the 2017 Consumer Commercial acquisition targets, exceeded by ~3%, securing bonus payment. Attained a Value Management recognition accolade. Managed existing customer retention journeys via the Vodafone.com.au ecommerce site & VHA app. ? Completed the Vodafone Digital & Social Media Training including website architecture design, tagging & keyword management, product page/SEO optimisation & PPC/CTR modeling. Created customer journeys for existing customers wanting to upgrade to iPhone X & Samsung 9 devices. Managed product copy, photography & take up rates. ? Led the $30 million save budget & was accountable for key KPI measures & spend monitoring, via monthly Qlik reporting & analysis. Presented results to Directors. Led eDM, Outbound & SMS campaign activity. Owned all campaign terms & conditions & digital support representation & Web Chat team briefings.