Sarah Wright, ideas consultant and corporate storyteller. Creativity, innovation and inspiration sit within the right side of the brain. Put the two together and you have WRIGHT BRAIN THINKING. Your own think-tank and brand narrator for times when creativity or content is proving elusive. A consultant just as comfortable with shaping a new product line and positioning, to creating natural talkability, or guiding you to a surprising and delightful new take on an existing story. And then making it all happen.
- Changing The Image of Engineering6th November 2019, major brands and businesses (such as BBC, Facebook, ITV, Transport for London, Ocado, Rolls-Royce and National Grid) came together in a bid to change the online image search results for the word ‘engineer’, as an AI programme trained on the results of an online search for images of engineers found that it vastly misrepresents the profession. Orchestrated by The Royal Academy of Engineering, This Is Engineering Day 2019, celebrated the unseen contribution that engineers make t
- Eggs For Soldiers Product LaunchFollowing a soft launch, my orders (whilst working at Exposure/Three Sixty) were to raise awareness of Noble Foods' new egg brand, Eggs for Soldiers (sold in aid of military charity, Help for Heroes), to drive sales and help the brand reach its first year fund-raising goal of £250,000. In short: make the public think of eggs AND soldiers.
- Green BananasThere's lots to like about Chiquita bananas. Not only are they sweet and tasty, they're also genuinely 'green', in the sustainability sense. Chiquita challenged us to create competitive advantage and brand loyalty by raising awareness of the company’s CSR credentials; produced by Taylor Made Media this film was one part of a 'Like Chiquita' campaign aimed at doing just that.
DirectorWright Brain Thinking Ltd
United KingdomFull Time
Wright Brain Thinking: an ideas and copywriting freelance consultancy, a personal think-tank when creativity proves elusive and writer’s block sets in. From the British Army to Zurich insurance, Green & Black’s chocolate to Chiquita Bananas, I have worked on a variety of B2C and B2B clients, delivering a range of key services such as copywriting, strategic counsel, campaign planning and new business proposal writing on a part-time consultancy or full-time project basis. You can read about key project successes by clicking on the link.
Head of PublicityPublicis Consultants London
- London, United KingdomFull Time
Head hunted back to Saatchi & Saatchi PR (which became Publicis Consultants London following the purchase of the agency by Pulicis) to provide strategic creative direction for clients such as: L’Oreal, WHSmith, BAA, Sunny D, Cathay Pacific, Sagatiba, Zurich, Laughing Cow, Sugar Puffs
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- Project Conception
- Project Management
- Content Curation
- Strategy Development
- Campaign Activation
- Public Relations
- Creative Direction
- Creative Consulting