Changing The Image of Engineering

6th November 2019, major brands and businesses (such as BBC, Facebook, ITV, Transport for London, Ocado, Rolls-Royce and National Grid) came together in a bid to change the online image search results for the word ‘engineer’, as an AI programme trained on the results of an online search for images of engineers found that it vastly misrepresents the profession. Orchestrated by The Royal Academy of Engineering, This Is Engineering Day 2019, celebrated the unseen contribution that engineers make to our world, challenged the narrow stereotype of the profession, and celebrated the varied and vital roles that engineers play: from developing medical technologies like brain scanners and clean energy solutions, to powering the social media platforms and smartphones society relies on to keep in touch every day.