Scott Corbett Brand & Creative Director | The Dots
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Scott Corbett

Brand & Creative DirectorLondon, United Kingdom
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Scott Corbett

Brand & Creative DirectorLondon, United Kingdom
About me
Hello, I’m Scott I'm a dynamic and visionary Brand and Creative Director. I deliver outstanding creative and commercial results through big ideas, inspirational leadership and conceptual strategic thinking. I'm a creative brand builder with a social conscience. Passionate about helping brands to clarify their DNA, develop their brand identity, and build brand value by defining and activating creative strategies across all channels from print, digital, rich media and social content to product design and in-store experiences. Get in touch to discuss your project, or if you would like a copy of my CV and references.
Projects
  • Paperchase Case StudyI worked with Paperchase helping them to create and make happen their vision, mission and values. As well as driving a cultural change internally, this case study shows how I led the business to express it creatively across all channels from product design, graphic communications and store design
  • Paperchase Brand BookSome examples of pages from the Paperchase brand book. It was used a visual reference once the team had been through the brand induction workshops, helping them to bring to life the vision, mission and values within their parts of their business.
  • Paperchase PostersThese big ideas were used across all creative channels to bring to life seasonal events and new collections.
  • The Body Shop Case StudyI worked with The Body Shop helping them to refine their vision, mission and values that were created by Anita Roddick in the 1980’s to be more culturally relevant for today’s consumer. This case study shows how I lead the business to express it creatively across all channels from product design, graphic communications, store design, website design and digital content.
  • The Body Shop PostersThese big ideas were used across all creative channels to bring to life seasonal events and new collections.
  • Burton Menswear Brand Activation PitchBurton Menswear were looking for ideas to differentiate themselves in a crowded market place. This case study positions themselves as a man thinking brand that takes the stress out of shopping for clothes for men who want to look good, but aren’t fashion forward.
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Projects credited in
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Work history
    C
    C
    Global Creative DirectorCrabtree & Evelyn
    London, United KingdomFull Time
    P
    P
    Brand DirectorPaperchase
     - London, United KingdomFull Time
    I was on the operating board as Brand Director at Paperchase, where I led and inspired an excellent in-house creative team of graphic designers, art directors, art workers, copy writers and visual merchandisers. I was responsible for creating and making happen an organisational vision and mission to become the world’s most loved stationery cards and gifts brand.
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Skills
  • Creative Direction
  • Brand Development
  • Art Direction
  • Idea Generation
  • Design
  • Brand Vision
  • Creative Vision
  • Big Ideas
  • Shoot Production
  • Content Production
Education
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    U
    (BA hons) Graphic DesignUniversity of Humberside
     - Hull, United Kingdom