The Body Shop Mother's Day

  • James Fricker
  • Nick Emmel
  • Thea Hamrén
  • Ash K Halliburton
  • Scott Corbett
  • Laura Jordan Bambach
For Mother’s Day 2015, The Body Shop were running a global in-store campaign called Treat Her Like A Queen. They wanted us to turn this thought in a shareable film with international appeal.
The initial question we asked ourselves was, ‘How does HM The Queen actually spend Mother’s Day?’. Even in Buckingham Palace, where everything is taken care of, wouldn’t it be lovely if Charles still made some personal effort for his dear Mum…
We teamed up with BAFTA-winning artist & film-maker, Alison Jackson – famed for her work with lookalikes – to bring to life Charles’ faltered but heartwarming efforts at preparing a Mother’s Day morning for The Queen.
Complete with royal Corgi’s, Camilla’s interfering hands and Harry’s peachy buttocks, the film received national press and exceeded 2m views on Facebook by the time the big day rolled around.
We even teamed up with Elizabeth Windsor @Queen_UK on Twitter, who posted to legions of adoring followers her suspicions that Charles was planning something.
The Body Shop UK said it’s proved to be the most successful piece of film content that the brand has ever created. It’s also probably one of most bizarre shoots we’re ever undertaken.