Sebastian Kaufmann
Available

Sebastian Kaufmann

BRAND and COMMUNICATIONS DIRECTOR, LUXURY GOODSLondon, United Kingdom
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Madalina Minu
Miles Aldridge
Ella-Louisa Romain
Sebastian Kaufmann
Available

Sebastian Kaufmann

BRAND and COMMUNICATIONS DIRECTOR, LUXURY GOODSLondon, United Kingdom
About me
Twenty years´ experience in editorial and corporate across communications advisory, brand direction and market development. Full focus on the luxury goods industry, with unique expertise in fashion, fragrances and jewellery.
Projects
  • Vogue: On Responsibility & Circularity in High Jewellery
    Vogue: On Responsibility & Circularity in High JewelleryI wrote this main feature for this month's VOGUE Joyas - Spanish VOGUE's annual jewellery issue - as part of a larger research project on the looming new paradigm in the consumption of hard luxury goods and fine jewellery. Interviewed CEOs, Creative Directors and designers across three continents to lay out sustainable practices for a growing segment - a real eye opener into good practice and business moving forward !
  • High Jewellery, The 2020 Trends
    High Jewellery, The 2020 TrendsGot asked by VO+, the respected biannual high jewellery magazine, to spell out the key trends for 2020. Brooches for men and yellow diamonds - all the rage, according to me!
  • The Relaunch of Gernreich
    The Relaunch of GernreichThe iconic 1960s American brand that forever changed ready-to-wear relaunches over a series of Vogue.com drop exclusives. Advised on brand relaunch business and communications strategy. One of many tasks included editing the retrospective book, seen here.
  • Prada Amber Perfume
    Prada Amber PerfumeDeveloped communications and marketing assets for Prada´s most successful fragrance launch: Amber.
  • Adrien Brody for Mango MAN 10th Anniversary
    Adrien Brody for Mango MAN 10th AnniversaryDeveloped communications and marketing assets for this amazing project - including the writing of a script for the legendary Adrien Brody!
  • Created a Fine Jewellery show in Fasano, Punta del Este
    Created a Fine Jewellery show in Fasano, Punta del EsteFor New Years 2019, we hosted a curated fine jewellery event for collectors of fine jewellery. A travelling roadshow journeyed through South America´s most magnificent compound for 72 hours. By invitation only, it showcased the work of New York jewellers. We creative directed and executive produced the one-of-a-kind event, which was art directed by influential London artist Mehrnoosh Khadivi. The exhibition opened with a sunset cocktail and ended three days later on appointments at the lounge of
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Work history
    S
    S
    Jewellery Business, Market and Communications DirectorSK1
    London, United KingdomFreelance
    Developing business, market and communications for a global roster of jewellery brands and projects.
    V
    V
    Jewellery and Fashion Editor and DirectorVogue International, Conde Nast International
    London, United KingdomFreelance
    Jewellery and Fashion editor, journalist, stylist and director across several editions of VOGUE during more than 10 years
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Skills
  • Communication
  • Brand Building
  • Jewellery
  • Luxury Branding
  • Luxury Womenswear
  • Creative Direction
  • Business Analysis
  • Brand Developent
  • Business Development
  • Brand Strategy