About me

Twenty years´ experience in editorial and corporate across communications advisory, brand direction and market development. Full focus on the luxury goods industry, with unique expertise in fashion, fragrances and jewellery.

PostsProjectsExperienceTeam

• Anyone interested in Operations & Production Management for a really cool independent fine jewellery brand in central London?
• Any Junior Social Media & Community Manager to join a freelance project for a fine jewellery brand? Must have flair for digital and luxury!
• We’re looking for VR developer for a luxury goods brand

Projects

• 1

  UNIQLO Europe People Series | Social Media CampaignCurrently creative directing UNIQLO’s first pan-European social media content campaign: A milestone as the Japanese superbrand prepares to celebrate 20 years in Europe. Our concept was clear: We’d not feature bloggers, influencers or models. Instead, we’d capture people whose careers, lives and POVs inspire us. (Personally, the premise that moves me is to showcase why literally everyone I know owns at least one essential from UNIQLO). Friends, family, colleagues and connections of connections
• 10

  Paris Fashion Week 2022: Fawaz Gruosi x Mônot Content CreativeSuper jeweller Fawaz Gruosi took over the Paris catwalk for the first time with hot new fashion brand Mônot by Eli Mizrahi. We designed all co-brand assets for social media contents, including the most brilliant collage project we've done in an age!
• 8

  Vogue: On Responsibility & Circularity in High JewelleryI wrote this main feature for this month's VOGUE Joyas - Spanish VOGUE's annual jewellery issue - as part of a larger research project on the looming new paradigm in the consumption of hard luxury goods and fine jewellery. Interviewed CEOs, Creative Directors and designers across three continents to lay out sustainable practices for a growing segment - a real eye opener into good practice and business moving forward !
• 2

  High Jewellery, The 2020 TrendsGot asked by VO+, the respected biannual high jewellery magazine, to spell out the key trends for 2020. Brooches for men and yellow diamonds - all the rage, according to me!
• 3

  The Relaunch of GernreichThe iconic 1960s American brand that forever changed ready-to-wear relaunches over a series of Vogue.com drop exclusives. Advised on brand relaunch business and communications strategy. One of many tasks included editing the retrospective book, seen here.
• 1

  Prada Amber PerfumeDeveloped communications and marketing assets for Prada´s most successful fragrance launch: Amber.

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Work history

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Jewellery Business, Market and Communications DirectorSK1
Sep 2014London, United KingdomFreelance
Developing business, market and communications for a global roster of jewellery brands and projects.
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Jewellery and Fashion Editor and DirectorVogue International, Conde Nast International
Sep 2003London, United KingdomFreelance
Jewellery and Fashion editor, journalist, stylist and director across several editions of VOGUE during more than 10 years

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Skills

• Communication
• Brand Building
• Jewellery
• Luxury Branding
• Luxury Womenswear
• Creative Direction
• Business Analysis
• Brand Developent
• Business Development
• Brand Strategy