Hello there. I'm Selin, a copywriter and editor with ten years' experience in fashion, e-commerce and tech. I'm a dab hand at helping brands find their voice (it is pretty loud out there), turning concepts into living, breathing campaigns, and telling stories through original, engaging content.
To find out more about what I do and to see more of my work, head on over to www.selincanperk.co.uk
Work history
Senior CopywriterBagboard
London, United KingdomFull Time
Bagboard is a new advertising platform and consumer reward app that’s about to make shopping sustainably a whole lot easier and more affordable.
Funded by Sky Ocean Ventures and Innovate UK, Bagboard partners with planet-friendly brands such as Sky Ocean Rescue, Ben & Jerry's, WWF and Loop. We feature their campaigns on smart, eco-friendly paper bags, replacing single-use plastic bags in London. Through our clever little app, consumers can then reuse their smart bags to generate money-off rewards which they can spend on sustainable products and services.
Bagboard has received widespread press coverage from Sky News, The Evening Standard, National Geographic, Edie.net, The Grocer and the Retail Times, as well as being shortlisted for the 2019 D&AD Impact Awards and The Majors.
www.bagboard.com
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- Launching the company's first crowdfunding campaign on Seedrs, producing the pre-registration page, pitch page and video script, and creating creating copy and content across all social media platforms and emails.
- Working closely with the SMT to rewrite, edit and proof-read investment documents and B2B pitch/sale decks, ensuring copy is clear, concise and compelling.
- Collaborating with Design, Marketing and Content to relaunch the website, creating original, engaging and informative content for both B2B and B2C audiences.
- Working closely with the Tech team to regularly review and update clear, concise and engage copy on the beta consumer app, identifying and addressing problems with user flow, and defining content.
- Writing convincing, compelling long- and short-form copy for a wide variety of platforms including, but not limited to, B2B and B2C blogs, emails, direct response campaigns, marketing packs, presentations and pitch decks.
Senior CopywriterMonsoon Accessorize
- London, United KingdomFull Time
Taking ownership of the tone of voice for Monsoon, Monsoon Children and Accessorize, creating and developing guidelines for each brand and implementing them through all touch points, from customer-facing content and internal comms to marketing collateral.
Line-managing and mentoring the Copy and Content Writer, and overseeing all editorial content projects.
Managing multiple copy briefs to produce inspiring, informative and engaging content for all three brands. This includes writing, editing and signing off blog posts, email newsletters, homepages, landing pages, video, print advertorials, editorial brochures, in-store marketing, POS, packaging, and UX copy.
Supporting the Marketing team with campaign planning, research and concept development, and delivering copy and creative ideas to elevate brand perception.
Supporting the Online Content team with blog, social and video content planning, including events and influencer partnerships.
Working closely and in tandem with Marketing, Online Content, Social Media, CRM, PR, Visual Merchandising, Digital Design, Web Development, Buying and Trade.
Skills
- Copywriting
- Content
- Content Marketing
- Content Management
- Brand Copywriting
- SEO Copywriting
- Campaign Creation
- Campaign Delivery
- Copyediting
- Content Copywriting
Education
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BSc Communication and Media StudiesLoughborough University
- Loughborough, United Kingdom