The new sustainable reward scheme

London, United Kingdom


Bagboard is a new advertising platform that brings brands and people closer together to drive sustainable environmental and social change. How? By replacing single-use plastic bags in Central London with eco-friendly paper alternatives, printed with adverts on the front and back. These bags (or smart bags, as we like to call them) are handed out to people, for free, by our network of premium independent retailers. Next, we incentivise people to reuse their smart bag around the city and log it on our clever app. When they do, they earn two planet-saving rewards: - Conscious coins to spend on sustainable brands, soon to be unlocked and ready to spend on our upcoming shopping platform - A contribution to our #bagbillion goal (our mission to remove 1 billion single-use plastic bags from the ocean) Our vision? To prove that advertising can be a force for good. To address the single-use plastic problem. To make sustainable shopping easier and more affordable for everyone. And to help make brands more transparent, more conscious and more responsible. One smart bag at a time.



D&AD Impact


D&AD logo
  • Shortlisted for D&AD Impact Award


The Majors - Major Start-Up 2019

Major Players

Major Players logo
  • Finalist for The Majors - Major Start-Up 2019

People who have worked with Bagboard