Projects credited in
- NikePlus Membership 2.0Challenge Nike has a global ambition to be a true partner to everyday Athletes. To better reflect this, and to provide a membership experience relevant to the athletic community of Hong Kong, our team was tasked with creating a new personalised membership platform. The redefinition was shaped by an analysis of what consumers valued the most: Early access to the best products Experiences - in terms of events as well as services Recognition - for their achievements and loyalty to Nike Expertise -3