Sergi Pros Creative Director / Copywriter | The Dots
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Sergi Pros

Creative Director / CopywriterLondon, United Kingdom
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Sergi Pros

Creative Director / CopywriterLondon, United Kingdom
About me
I’m a Creative Director that loves making work that goes beyond advertising. I like to create modern brand stories that inspires and drives change for people and the industry. Along the way, I’ve been lucky enough to pick up some nice awards, including Cannes Lions. In 2020, I’ve been selected as one of The Top 25 influential and inspiring Creative Directors at CREATIVEPOOL.
Projects
  • Head & Shoulders - Kings of TomorrowFor its first unisex campaign, Head and Shoulders has joined forces with top international football players to encourage the next generation of footballers to raise their goals. Because when you only have one shot to become the king of tomorrow nothing can hold you back, not even dandruff.
  • C A R B O NShortfilm - An exploration of meaning and the illusion of the true self. Collaboration with Spanish film director Ivan Jurado (www.ivanjurado.com)
  • Puma - Do youPart of Puma Women’s global campaign ‘DO YOU’ for Spanish market. Which aims to inspire confidence in women everywhere. Collaboration with Ivan Jurado (Film Director).
  • Almirall - Your skin, our skin Suffering from a skin condition is more than suffering an ordinary illness. You have to lump society's glances. Because of this, most of the time it comes with inherent physical and psychological risks. From Almirall, a pharmaceutical company focused on derma, we understand and help them in all senses of their illness.
  • GETXOPHOTO 2014Getxophoto is a spanish photography festival. Linked to the year's thematic exhibition: Struggles, we decided to recreate the hidden stories behind photos. In this case, from Fred Ramos (El Salvador) award-winning photographer 2014 photo contest, World Press Photo: Daily Life, first prize stories. "El Salvador has one of the highest homicide rates in the world, much of it gang related. In many cases, the only way of identifying murder victims is by clothes they were buried in".
  • ALMIRALLFor one day we put the workers of Almirall, a worldwide pharmaceutical company, in the position to really feel in their shoes what is like to live with a skin condition every day.
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Projects credited in
  • Head & Shoulders: Kings TVCFor its first unisex campaign, Head and Shoulders join forces with top football players to encourage the next generation with the aim to give them an extra shot of confidence to raise their goals. On the campaign, Kieran Trippier, Jordan Nobbs, Kyle Walker, Steph Houghton, Gigi Buffon, and Antoine Griezmann are giving the spotlight to these young footballers, preparing them mentally and physically. When you only have one shot to become the king of tomorrow, let nothing hold you back.
Work history
    Senior Creative / ACDSaatchi & Saatchi
     - London, United KingdomFull Time
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    Associate Creative DirectorShackleton
     - Barcelona, SpainFull Time
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Skills
  • Ad Copywriting
  • Creative Direction
  • Concept Developement
  • Strategy
  • Advertising
  • Above The Line Campaigns
  • Digital Expertise
  • Creative Lead
  • Senior
  • Creative Storytelling
Education
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    c
    Art Direction and Copywriting Post Graduate Coursecomplot escula de creativos
     - Barcelona, Spain
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    Master in Creativity and InnovationUniversitat Pompeu Fabra
     - Barcelona, Spain
    Focused on Communication Strategies, design and advertising
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Awards
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    SilverOne Show
    Silver (PR) One Show 2017 Project: Almirall Shared Skin
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    Shortlistel Sol. Festival Iberoamericano de publicidad
    Shortlist (PR) El Sol Festival 2016, the Ibero-American Advertising Awards. Project: Almirall - Shared Skin
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