About me

I am interested in the relationships we have with brands and why we associate who we are with them. This has led me to PUMA where I work in Brand Design.

QuestionsProjectsExperienceTeam

• Looking for a brand designer to join me at PUMA. Full time, based in Germany.

Projects

• 11

  CREW - A GLOBAL COMMUNITY OF WOMEN CHANGING SPORTCrew tackles the barriers & negative associations many women have towards sport by connecting them to take complete control of their sporting experience to suit their lifestyle & change the sport offerings in their area. Crew’s mission is to bring women together and form a global community, with a movement focused on changing women’s attitude towards sport and ultimately their representation in sport.
• Puma SS16 & AW16A selection of work I designed for Puma's 2016 Spring/Summer & Autumn/Winter seasons.
• 1997 Vauxhall Corsa for SaleThe brief is to sell a 1997 Vauxhall Corsa using a single post on Instagram.
• UK ONLINE VOTING SYSTEMImagining the UK implements online voting. This solution caters predominately to an age group 18-35 and adapts to how they consume content so they can make a better-informed decision.
• MALALA YOUSAFZAI EXHIBITIONISTD's (International Society of Typographic Design) gave the task to translate a written, first person account of a significant event, into a typographic experience that is designed as a site-specific installation in the gallery of my choice. I chose Malala Yousafzai's story.
• Sneaker IllustrationsFrom September 2014 - September 2015, I interned at Puma HQ, Germany as a Graphic Designer for apparel. I was drawn to Puma in the first place because I have an affinity for sneaker culture. Before arriving at Puma I was illustrating sneakers so I decided to carry it on.

Work history

Senior Brand DesignerPuma
Jan 2022Nuremberg, GermanyFull Time
Brand designerPuma
Jan 2019 - Dec 2021Herzogenaurach, GermanyFull Time

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Skills

• Storytelling
• Branding
• Art Direction/copywriting/creative/digital/build/campaigns
• Photography
• Content Strategy

Education

BA Hons) Graphic Design Visual Communication
Sep 2011 - Jun 2016Belfast, United Kingdom
Focusing on creating emotional campaigns, strategically building communities and encourage involvement.