About me

I have strong commercial experience in a variety of sectors developing and implementing end-to-end strategic and tactical integrated B2C and B2B lead generation campaigns for customer acquisition and retention via owned and third party digital and offline media and communication channels. I have gained strong marketing management skills across the B2C and B2B entertainment and leisure, professional services and education sectors. I have extensive experience with CRM and CMS platforms, web design and development, customer engagement journey mapping. Identifying the key touch points and stages of consumer engagement and the purchasing process both online and via bricks and mortar sales channels. I have project managed the execution of marketing campaigns to achieve high yield on SEO; organic and PPC particularly across social media. I have strong working knowledge of analysing and interpreting algorithms to monitor and measure the effectiveness of CTR, CpC to quantify the customer lifetime average value (CLTV), to increase subscriptions, customer engagement activity and peer to peer content sharing.

QuestionsProjectsExperienceTeam

• Could the creative sector benefit from re-training and employing skilled 25-60 yr olds from outside the sector who wish to change career?
• Calling all film directors/producers or film companies; professional marketer seeks internship to gain industry experience - can you help?

Work history

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Head of CommunicationsPBS Distribution
Mar 2023London, United KingdomFull Time
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Marketing ManagerVarious - contract/freelance
Apr 2010London, United KingdomFull Time

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Skills

• Campaign Management
• Marketing Strategy
• Business Development
• Digital Marketing
• Event Organisation
• Account Management
• Marketing
• Brand Marketing
• Sales
• Project Management

Education

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Professional Diploma in Digital MarketingThe Institute of Direct & Digital Marketing (IDM)
Jan 2010 - Nov 2011London, United Kingdom
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Post-graduate Diploma in Web DesignBirkbeck, University of London
Oct 2006 - Nov 2007London, United Kingdom

Awards

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Chartered Marketer (2010 - current)CIM | The Chartered Institute of Marketing
The chartered marketer award is a professional status award issued by the Chartered Institute of Marketing. It requires the marketing professional to annually submit up-to-date evidence of their experience and skills in marketing management and strategy to the institute. The submission is assessed and if the objectives of the criteria for status are met by the individual, the institute will confirm the chartered marketer status by issuing a certificate of achievement and letter of acknowledgement to the individual. https://www.cim.co.uk/membership/chartered-marketer-status/