Sharon Hinds

Marketing Manager/Digital Marketing Specialist

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-
71 Connections
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About me

I have strong commercial experience in a variety of sectors developing and implementing end-to-end strategic and tactical integrated B2C and B2B lead generation campaigns for customer acquisition and retention via owned and third party digital and offline media and communication channels. I have gained strong marketing management skills across the B2C and B2B entertainment and leisure, professional services and education sectors. I have extensive experience with CRM and CMS platforms, web design and development, customer engagement journey mapping. Identifying the key touch points and stages of consumer engagement and the purchasing process both online and via bricks and mortar sales channels. I have project managed the execution of marketing campaigns to achieve high yield on SEO; organic and PPC particularly across social media. I have strong working knowledge of analysing and interpreting algorithms to monitor and measure the effectiveness of CTR, CpC to quantify the customer lifetime average value (CLTV), to increase subscriptions, customer engagement activity and peer to peer content sharing. I have been employed as a ‘career’ interim marketing manager for the past 9 years. Career objective: Someone hand wrote and gave me a thought wish as a gift - it reads: 'The journey to your success is to follow your heart'. I've begun that journey to follow my heart and find my dream role in film and entertainment marketing

Skills

  • Campaign Management
  • Marketing Strategy
  • Social Media Marketing
  • Business Development
  • Digital Marketing
  • Event Organisation
  • Account Management
  • Marketing
  • Brand Marketing
  • Sales

Companies I’ve worked with

  • V

    Various - contract/freelance

    Work history

    Currently

    Apr 2010
    • London, United Kingdom
    • Full Time

    Education

    2011

    Professional Diploma in Digital Marketing

    The Institute of Direct & Digital Marketing (IDM)

    Jan 2010 - Nov 2011
    • London, United Kingdom

    2007

    Post-graduate Diploma in Web Design

    Birkbeck, University of London

    Oct 2006 - Nov 2007
    • London, United Kingdom

    Awards

    2010

    Chartered Marketer (2010 - current)

    CIM | The Chartered Institute of Marketing

    • The chartered marketer award is a professional status award issued by the Chartered Institute of Marketing. It requires the marketing professional to annually submit up-to-date evidence of their experience and skills in marketing management and strategy to the institute. The submission is assessed and if the objectives of the criteria for status are met by the individual, the institute will confirm the chartered marketer status by issuing a certificate of achievement and letter of acknowledgement to the individual. https://www.cim.co.uk/membership/chartered-marketer-status/

    ;