I have strong commercial experience in a variety of sectors developing and implementing end-to-end strategic and tactical integrated B2C and B2B lead generation campaigns for customer acquisition and retention via owned and third party digital and offline media and communication channels. I have gained strong marketing management skills across the B2C and B2B entertainment and leisure, professional services and education sectors. I have extensive experience with CRM and CMS platforms, web design and development, customer engagement journey mapping. Identifying the key touch points and stages of consumer engagement and the purchasing process both online and via bricks and mortar sales channels. I have project managed the execution of marketing campaigns to achieve high yield on SEO; organic and PPC particularly across social media. I have strong working knowledge of analysing and interpreting algorithms to monitor and measure the effectiveness of CTR, CpC to quantify the customer lifetime average value (CLTV), to increase subscriptions, customer engagement activity and peer to peer content sharing.
The chartered marketer award is a professional status award issued by the Chartered Institute of Marketing. It requires the marketing professional to annually submit up-to-date evidence of their experience and skills in marketing management and strategy to the institute. The submission is assessed and if the objectives of the criteria for status are met by the individual, the institute will confirm the chartered marketer status by issuing a certificate of achievement and letter of acknowledgement to the individual. https://www.cim.co.uk/membership/chartered-marketer-status/