Shelley (Syd) Hargis

Social Strategist

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

Strategist across social activations and content. I specialise in data-led social optimisation and integrating participatory mechanics within campaigns to maximise engagement and social traction. Clients include News UK, Universal Music, XIX Entertainment, LewisHamilton.com, Clipper Round The World Yaught Race (Greenings) and The Smalls short films. Recent appearances: Moderator, The Smalls AI Panel Discussion @ MindShare’s Huddle (2017) ​4x Influencer films as ​@GothicGardener​ for Miracle Grow's BlackMagic (2017) Speaker, Social & Payments - Greenings Int Annual Payments Regatta (2017) Speaker, Co-Creation - ThinkTank Thursdays @ Gravity Thinking (2017) Shortlist Judge for Best Platform - BT Sports Industry Awards (2016)

Locked Pro Plan feature

Skills

  • Paid Social
  • Social Amplification
  • Influencer Marketing
  • Influencer Engagement
  • Social Content Strategy
  • Social Analysis
  • Social Media Advertising
  • Social Content
  • Public Speaking
  • Art Curation

Companies I’ve worked with

  • Barbican Centre

    Barbican Centre

    • Arts and Culture
  • F

    Freelance

    • G

      Gravity Thinking

      • S

        Satellite Gallery

        Work history

        Currently

        Social Media Strategist

        Freelance

        Nov 2015
        • London, United Kingdom
        • Freelance
        • Strategist across digital/social activations and content. Connections planning and data-led insights across pitches, creative briefs and social production. Clients include News UK, Universal Music, XIX Entertainment, LewisHamilton.com, Clipper Round The World Yaught Race (Greenings Int) and The Smalls short films.

        2017

        Connections Planner

        Gravity Thinking

        Nov 2016 - Jul 2017
        • London, United Kingdom
        • Full Time
        • Planning the optimisation of content for social; from research, insight and outreach to creation, distribution and analysis. I presented both internally and to clients frequently, compiling platform analytics and undertaking social listening and community research to generate insights.

        2015

        Social Media Strategist

        The Rumpus Room

        Feb 2010 - Oct 2015
        • London, United Kingdom
        • Full Time
        • Leading social strategy across our campaigns and working with client teams to put plans to action. Working with creative and technical teams to develop user journeys through integrated experiences. Championing social best practice and industry innovations within data-led strategic planning.

        2009

        Curatorial Researcher

        Barbican Centre

        Aug 2009 - Dec 2009
        • London, United Kingdom
        • Full Time
        • Japanese Fashion ‘Future Beauty’ & Ron Arad ‘Restless’ Exhibitions Compiling research documents for Head Curators to inform decisions. Providing short-lists of authors and artists for exhibition events and documentation.

        2009

        Art Director

        Satellite Gallery

        Jan 2007 - Feb 2009
        • Auckland, New Zealand
        • Full Time
        • Managing all aspects of an inner city, dealer gallery for emerging artists. Educating artists on industry standards, marketing and community outreach. Selecting, designing, planning and hanging over 50 group and solo exhibitions.

        Education

        Currently

        Bachelor of Visual Arts (BA), Film and multimedia

        University of Auckland

        Jan 2001
        • Auckland, New Zealand

        Awards

        2015

        Best Use Of Social Media - gold

        BT Sport

        • A global, real-time social/mobile activation for Lewis Hamilton. I led a team in deploying our socially driven, mobile web app across 12 channels enabling us to direct fans to create and upload film content. From this we generated a real-time film series, supported by streams of bite-size social content. I undertook extensive outreach to ensure key fans and influencers were involved as co-creators and ambassadors of the project. The project made National Press and the campaign #tag gained a reach of over 14 million during the seven day activation. Case study​: vimeo.com/122091701

        2015

        Innovation - silver

        Clio Awards

        • Lewis Hamilton’s #TeamLHmovie​ / 2014 Producer & Social Strategist / The Rumpus Room A global, real-time social/mobile activation for Lewis Hamilton

        2015

        Real-time Response Award - finalist

        The Shorty Awards

        • Lewis Hamilton’s #TeamLHmovie​ / 2014 Producer & Social Strategist / The Rumpus Room A global, real-time social/mobile activation for Lewis Hamilton