Shradha Khatri
Available

Shradha Khatri

Fashion Marketing and Brand CommunicationsLondon, United Kingdom
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Shradha Khatri
Available

Shradha Khatri

Fashion Marketing and Brand CommunicationsLondon, United Kingdom
About me
My hunger for knowledge and learning through experience is what defines me and has also played a significant role in me achieving all that I possess today. I let my work speak for myself and anyone who I have ever worked with has always appreciated me for my diligence, hard work and passion in everything I do.
Projects
  • We are the home of people who make and create! - Waltham Forest Fashion
    We are the home of people who make and create! - Waltham Forest FashionWaltham Forest is a borough located east of London city where cultural diversity and leg- acy combine together contributing to the ar- ea’s vitality. The borough’s fashion sector is an emerging player within East London’s scenario and is characterised by a set of principles that are embedded into the local community. These main aspects, such as inclusivity, heritage, craftsmanship and the special focus on sustain- ability, determine the uniqueness of Waltham Forest Fashion. However, due to its s
  • Thread Monster
    Thread MonsterWhile consumer attitude is shifting towards sustainable fashion consumption, unfortunately due to lack of awareness, it is not reflected in their purchasing behaviour. The project aims at taking this route and merging it with a game-based learning concept to educate our modern society about going green when it comes to their fashion habits. The algorithm of the game is designed keeping in mind the adversities that our fashion industry currently faces and juxtaposing it with a future that is drow
Work history
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    Marketing Communications CoordinatorCentre for Sustainable Fashion
     - London, United KingdomFreelance
    Social Fabric is an initiative led by Centre for Sustainable Fashion, Waltham Forest Council, Fashion District UK & London College of Fashion that aims at positioning Waltham Forest Fashion businesses in taking up opportunities in the fashion sector. My role here was of a Head Coordinator where I planned a communication campaign around the unique story of Waltham Forest Fashion and also worked on the social media strategy for the same. Alongside, I also managed a team of two where my team members contributed majorly in content creation. The project was recognised and acknowledged by all three participating institutions. I am pleased to say that this project has also been picked for the university’s podcast series for its exceptional findings.
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    Social Media SpecialistRaw Orange
     - Dubai, United Arab EmiratesFull Time
    Raw Orange is a fashion e-commerce startup based in Dubai. In this company, as a Team Lead, my insight and abilities were of great use for branding and in managing content for the website and other social platforms. My team included five members where my role entailed creating brand communication campaigns for social media and manage the content creation accordingly. My contribution in the company was quite significant as there was an evident increase in the brands social media following leading to increase in sales. As for me, I would describe working with Raw Orange has been an instance of self-development.
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Skills
  • Marketing Campaigns
  • Marketing Analytics
  • Branding Identity
  • Social Media Marketing
  • Strategy Implementation
  • Teamworking
  • Leadership
  • Adobe Create Suite
  • Article Writing
  • Fashion Advertising
Education
    London College of Fashion, UAL logo
    London College of Fashion, UAL logo
    Master of ArtsLondon College of Fashion, UAL
     - London, United Kingdom
Awards
    London College of Fashion, UAL logo
    London College of Fashion, UAL logo
    SpeakerLondon College of Fashion, UAL
    Featured in UAL’s podcast series for the exceptional findings from the project - Social Fabric, Centre for Sustainable Fashion.
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    Semi FinalistCentre for Sustainable Fashion
    Semi Finalist in the Making for Change- Art for Environment Residency Program 2020.
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