About me

I am a visual storyteller. I believe that the way to an audience’s heart is through knowledge, intelligence and a hint of delight. I find those impossible narrative threads and wow-worthy moments and craft them into a visual feast to generate value and maximise brand reputation.

QuestionsProjectsExperienceTeam

Projects

• K11
• 5

  Trend Report( The impact of AR in Retail )People now have been shifting the value from consumerism to experientialism as the result of it, they are chasing for something joyful and meaningful experience that could be shared in the digital world.
• 2

  Sensory experienceAn immersive and fun experience for Byredo. It was done by using a set of game Installations to tell the story of Hong Kong and tackle Hong Kong’s millennial well-being problem.

Projects credited in

• MyndProject Brief – In a group of 5 students, we will use the process of Design Thinking to propose a future digital experience of fashion communication. It is up to us as a group to define the area of fashion communication you will use to communicate your experience, e.g. a future retail experience, a future brand/collection experience, a future publishing experience, a future exhibition experience. We will prototype, test and improve upon a single design concept via a cycle of iterative designs, culminating in a designed video proposal (trailer) that shows our concept in action.
• 1

  Ac.CoProject Brief: In a team, select a contemporary fashion brand to research and analyse. Teams will work together to develop a creative brief based on shared research insights. The team will work over the following weeks to develop, pitch and produce an appropriate creative response to their brief. Creative response could take the form of a printed publication, website, mobile app, 3D visualization or a combination of these or other outcomes. In addition to the creative response each team will su

Work history

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WEB & GRAPHIC DESIGNERLolli Media Limited
Jul 2018 - Sep 2018Hong KongInternship
- Conceptualise visuals based on client’s requirement- Identify the style and the value for brand - Assist creative director to produce the final designCreating and developing illustrations, logos, and other design for web and social media for K11 mall MUSEA in Hong Kong.
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Marketing IntenrshipPurityRing
Jul 2015 - Sep 2015Guangdong, ChinaInternship
INVOLVEMENT IN CLIENT PROJECTS-ASSIST MARKETING MANAGER-IDENTIFY METHODS FOR PROMOTING E-COMMERCE BUSINESS

Skills

• Abobe Illustrator
• Adobe Indesign
• Adobe Photoshop
• Sketchup
• Sketch

Education

Creative Direction for FashionLondon College of Fashion, UAL
Oct 2016London, United Kingdom
Spatial Design
Dec 2014 - Dec 2014London, United Kingdom

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