About me
I am an independent graphic designer, specialising in branding and currently working in London.
I’ve created work for clients across different sectors such as banking, healthcare, lifestyle, education and transport. I’ve worked with large corporate clients as well as small start-ups. I enjoy the research and concept development phases of a project, and I love finding that idea that can develop into a brand identity system.
Freelancing gave me the opportunity to work with a variety of very talented people in the industry and to learn from all of them. It also taught me to be out of my comfort zone and to adapt to different environments and situations.
Projects
- ZINCThe client ambition was to become a cultural phenomenon, a mindset, with the mission to inform and educate young people. The aim was to create an inclusive platform, that conveyed thought-provoking contents to like-minded people. The solution was an identity inspired by the well known video-game Tetris, where the different shaped pieces coming together, represent the diversity of contents and the diversity of their audience. Looking to the world of quick and democratic design, I have created
- TIMETOASTThe client needed a refreshed look and feel, in line with his new mission of creating an ‘online community where people share their stories’. The platform needed to be perceived as a creative tool that turned customers into visual storytellers. The solution was an iconic, yet infinitely flexible design system, where the sequence of different geometric shapes represent the sequence of events in a timeline and the different stories shared within the community. Two distinctive colours unite to
- XHIRIUSThe client needed a new visual identity, in order to shift its perception from scientific tech brand, to longevity and well-being brand. The aim was to rise awareness of this innovative technology, that allows people to live at the top of their physical and mental conditions. The renewed look and feel is the expression of the brand mission of ‘reprogramming one’s mind and body’. Images are focused on humans, depicted in a state of mental relaxation and physical well-being, that interact with
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Work history
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Freelance Graphic DesignerSelf Employed
London, United KingdomFull Time
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Senior DesignerFutureBrand
- London, United KingdomFreelance
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Skills
- Branding
- Corporate Identity
- Print Design
- Typography
- Design
- Logo Design
- Illustrator
- Indesign
- Photoshop
- Branding Identity
- Brand Guidelines
Education
MA Branding and IdentityLondon College of Communication, UAL
London, United Kingdom
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MA Branding IdentityUAL LCC
- London, United Kingdom
Graphic Design Branding & Identity