Highly experienced, versatile, and award-winning creative leader with an exceptional 23-year track record comprised of extensive accomplishments and stellar work for globally renowned organisations including Warner Media, Disney, and Bloomberg. Flexible and diverse in my talents, I have provided invaluable contributions in a wide range of markets including sports, news, and children’s’ programming. Inspirational leader continually striving to maximise team potential and motivate colleagues to reach optimal performance, delivering timeous projects accurately aligned with brand guidelines and project objectives. Innovative, holistic, and strategic thinker leveraging expert-level knowledge and insights to deliver sensible and succinct creative solutions, with a history of profitable and lauded results for international & local markets.
Areas of Emphasis
• Creative Strategy
• Team Management
• Branded Content
• Cross-functional Collaboration
• Branding
• Leadership & Training
• Copywriting
• Art Direction
Projects
- Boomerang Refresh 2018The overall Boomerang brand objective To make Boomerang a distinctive and valuable channel in the minds of 4-7 year olds, and in turn, define a clear role for Boomerang in the Turner portfolio. A brand kids aspire to, first. A brand parents endorse, second. We worked with Beautiful Creative to come up with a brand new modern vibrant look for the channel which pushes the channels characters and logo to front and centre and is 110% Funny! This included producing over 50 mini idents which featu
Work history
Founder /Creative DirectorSpark and Glory
London, United KingdomFull Time
Creative DirectorWarnerMedia
- London, United KingdomFull Time
Conceptualise and implement the creative strategy for digital and channel branded content. Implement strong creative leadership skills to oversee, mentor, and direct a diverse and talented in-house creative agency consisting of designers and producers to supply creative solutions for Turner/Warner Media channels, syndication, and enterprise departments. Motivate team members to reach optimal performance and deliver excellence while maintaining good morale. Conduct safeguarding of brand development and work alongside the CCO and creative teams, both on a local and global basis.
Selected Achievements:
• Launched new Powerpuff Girls Reboot targeting kids and a female millennial audience.
• Made valuable contributions to the launch of Cartoon Network’s new theme park: IMG World in Dubai.
• Produced assets for Channel 4 launch of Adult Swim block and Season 3 of Rick and Morty.
• Developed and executed the global launch of the new Ben 10 franchise.
• Creatively Directed the 2018 Boomerang Brand refresh worldwide, which increased rate and brand recension.
• Gold-winning Promax and BAFTA Nominated Anti-bullying campaign – Be a Buddy.
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Skills
- Creative Strategy
- Project Management
- Team Management
- Branded Content
- Copywriting
- Art Directing
- Leadership
- Branding