Boomerang Refresh 2018

  • Simon Dean

The overall Boomerang brand objective To make Boomerang a distinctive and valuable channel in the minds of 4-7 year olds, and in turn, define a clear role for Boomerang in the Turner portfolio. A brand kids aspire to, first. A brand parents endorse, second. We worked with Beautiful Creative to come up with a brand new modern vibrant look for the channel which pushes the channels characters and logo to front and centre and is 110% Funny! This included producing over 50 mini idents which feature the channels characters and demonstrates that Boomerang is the channel for all the family for pure comedy entertainment. The Re-fresh included updating for all on-air assents as well as Digital and print based materials. Design direction - Beautiful Creative Creative Director Cartoon Network - Simon Dean