Boomerang Refresh 2018
The overall Boomerang brand objective
To make Boomerang a distinctive and valuable channel in the minds of 4-7 year olds, and in turn, define a clear role for Boomerang in the Turner portfolio.
A brand kids aspire to, first. A brand parents endorse, second.
We worked with Beautiful Creative to come up with a brand new modern vibrant look for the channel which pushes the channels characters and logo to front and centre and is 110% Funny!
This included producing over 50 mini idents which feature the channels characters and demonstrates that Boomerang is the channel for all the family for pure comedy entertainment.
The Re-fresh included updating for all on-air assents as well as Digital and print based materials.
Design direction - Beautiful Creative
Creative Director Cartoon Network - Simon Dean