About me

Simon maximises value for global clients in brand, CX and at-scale personalised customer communications driven by actionable customer data. He has created at least £ 1/2 billion of value for at least 4 separate brands. He makes share price graphs of FTSE250 companies look a Nike logo!

QuestionsProjectsExperienceTeam

Projects

• 1

  Shell Retail Global Loyalty Programme

Work history

Global Senior Strategist / Planner3RM Strategic Digital Marketing & CX
Nov 2014London, United KingdomFull Time
3RM provides freelance strategic planning services (creative + insight + data + omni-channel digital) to WPP and other network agencies and major independents, where senior client relationships and business transformation or major change is required, in order to significantly grow the value of client brands.
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Strategy Director - GlobalWunderman Thompson
Mar 0018 - Aug 0018London, United KingdomFreelance
Shell is the world's largest fuel retailer. Advisory to Shell Retail global retail and the global loyalty programme, a highly successful programme with operations in over 20 countries.

Skills

• Marketing Management
• Marketing Strategy
• Strategic Planning
• Marketing Communications
• CRM
• Actionable Insights
• Project Management
• Finance
• Customer Journey
• Customer Experience
• Marketing
• Strategy

Education

Google SquaredGoogle
Jun 2017London, United Kingdom
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MBAAGSM - University of New South Wales
Jan 1996 - Oct 1998Sydney, Australia