During my career I have worked at several top London advertising agencies, specialising in design, typography, art direction and branding. At M&C Saatchi I led a team of multi-discipline designers, creating campaign branding, press and poster design, logo design and digital design. During my career I have worked on various award winning accounts such as Transport for London, British Airways, Beck's, Garrard, Krug, Thomas Pink, One You, Virgin Holidays, Heineken, Stella Artois and Regal Cigarettes.
Most recently I launched the Lost & Foundry font collection on behalf of The House of St. Barnabas and created a visual identity system for Charabanc, the world’s first luxury in-car fragrance.
Currently I am designing logo, identity and packaging for a range of activity sunglasses. Whilst still continuing to develop my new product concepts, Modernist Aesthetics.
Projects
- PERFECTIONISSMTitle piece for an article by Paul Jordan, ECD at Engine London, in Creative Review. I created the bespoke typography. Half Blackletter, half Brody. And modernised ornamental embellishment over a gradient background. The typestyle, inspired by Blackletter forms has seen the rule book thrown away. Cursive in its approach, but highly compacted to suit the given format, elegant finials adorn letterforms throughout, with highly stylised ligatures to the ‘ct’ and ‘ss’ combinations. Borders and
- CHARABANCCharabanc are the creators of the World’s first luxury car fragrance brand. We worked with them to help resolve logo issues, then established the overall visual tone of voice for the brands assets. Including, creation of overall typographic style and bespoke lettering styles. Development of a master brand signifier and 5 individual fragrance journey signifiers. Multiple packaging designs involving different formats and engineering. Illustration system to show use of various product aspects. Patt
- LOST & FOUNDRYA collaboration with Fontsmith, and partnered with the House of St Barnabas, a social enterprise and members club in Soho, London, whose aim is to lift people out of homelessness and back into permanent employment. We photographed signage in and around Soho, then after a period of editing the selection, we painstakingly produced 7 bespoke display fonts, re-imaging the entire alphabet sets, sometimes from just a few remaining original characters. The fonts are being sold via fontsmith online, an
- MODERNIST AESTHETICSThe best things come to those who wait. For the past 2 years I have been talking to manufacturers, trying to decide how to bring this range of silk scarves to life. Inspiration comes from architecture, art, cinema and furniture for now. Modernist Aesthetics is in the detail. Just like Mies said it was. Our aim is to simply present things of great beauty which will be cherished. Final samples have arrived from Italy, handmade from 100% pure Silk on the shores of Lake Garda. We continue to talk to
- CAPCOA corporate VI designed as a large format broadsheet for the client Capco, who are re-developing Earl's Court in London. Designed to showcase the component parts of the Visual Identity system, this included a custom font commissioned from Klim Foundry in New Zealand, colour, illustration, mapping and photography styles, editorial, signage and stationary. AGENCY: M&C SAATCHI
- LIGHTS OF SOHOAll over Soho the developers are taking over, and the little guys are losing out. In the process the area is losing its sense of creativity. Lights of Soho, an independent gallery and creative space, needed to raise awareness of its plight and gain local support. M&C created a platform for protest: #NoArtistsNoArt and launched the world’s first art blackout. We covered up the art in Soho’s most popular restaurants, members clubs, bars and cafes. It revealed what Soho will become if places like L
Work history
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FOUNDER-CREATIVE DIRECTORLINE FORM COLOR
London, United KingdomFull Time
Established my personal design practice, concentrating on bespoke commissions, existing clients include the following:
Charabanc : The worlds first luxury car fragrance system. Identity and Packaging.Savage&King : New product launch. Identity and Packaging. Work in progress.
The Centre for Policy Studies : Identity overhaul and Guidelines
Simone Manojlovich : Logo and Identity. Work in Progress.
Peoples Vote : Press and Poster design.
Modernist Aesthetics : My personal development project, producing silk scarves.
HEAD OF DESIGNM&C Saatchi
- London, United KingdomFull Time
Responsibilities included: working closely with all Senior Creative Directors and Head of Art to improve the press output of M&C Saatchi. Oversee typographic and design within M&C Saatchi, department of 3 people. Responsible to Head of Art to ensure consistency of all press and poster typography and layout across accounts. Established DesignedbyM&CSaatchi in 2008 as in-house design studio working for agency clients and smaller boutique projects.
Notable campaigns/clients: Lost&Foundry, TfL, BA, Fiji Instax, Becks Bier, Lights of Soho
Awards at M&C Saatchi: CR Annual “Lost&Foundry”, Creative Circle Typography “RNID”
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Skills
- Creatively Minded
- Graphic Design
- Typography
- Concepts
- Packaging Design
- Art Direction
- Typography Design