About me
A hardworking, motivated and experienced fashion & beauty creative with skills lying in Content, Digital Marketing, PR & Social Media. Having a knowledge of Photography, Styling, Art Direction & Graphic Design she enjoys collaborating with other creatives to showcase her work. She has a strong passion for championing diversity & inclusivity within creative industries. Being South Asian herself, she is a strong advocate for South Asian representation within the creative sector and hopes her knowledge and experience can make changes within the industry.
Projects
- South Asian Content Creators you should be following right now...I created a series for Revolution's blog 'RevSays'. Each month I wrote a blogpost spotlighting some of my favourite content creators. Not only does this give these creatives more exposure but it allows others to be inspired by their phenomenal skills. My aim for this project was to provide ethnic creatives in particular, with a platform where they can be valued and appreciated. I also used my graphic design skills to create some amazing graphics to accompany each blogpost. Check out blog below:
- REVOLUTION X DIWALI SOCIAL CAMPAIGNFrom doing my university dissertation in 2019 on the representation of South Asian women within creative industries, to actually being able to implement this into a real brand was the most amazing feeling. I am a strong advocate for diversity & inclusivity, especially within the creative sector. I think it’s important to represent South Asians and the amazing talent they bring to the table, as well as represent them in a way thats authentic and not tokenised. Being South Asian myself, I want to
Work history
Brand AssistantRevolution Beauty
- London, United KingdomFull Time
- Assist with category strategy and vision for Revolution brands - Support Sales and Marketing
- Assist with key strategic projects with retailers, aiming to in uence purchasing behaviour, drive in-store activity for the brand portfolio
- Create in-house content for social platforms such as Instagram & Tiktok
- Create engagaing marketing content plans, blogposts, social copy, gifs, photography, art direction
- Copywriting for website and press releases
- Work closely with external creative agencies & in uencers to design marketing materials
- Organise and attend events such as conferences, seminars, receptions and exhibitions, photoshoots & launch events
- Deliver marketing plans, advertising, and campaigns to support the sales budget by customer
- Manage the ow of new product updates onto xtures in store in line with the agreed critical path
- Maintain and update customer planograms
- Develop relationships with key stakeholders both internal and external
Skills
- Fashion
- Beauty
- Marketing
- Photography
- Social Media
- Social Media Advertising
- Content
- Blog Articles
- Influencer Engagement
- Social Amplification
Education
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Fashion Communication and PromotionNottingham Trent University
- Nottingham, United Kingdom
Fashion Communication and Promotion has allowed me to explore both creative and theoretical sides to Fashion. Topics covered include: Marketing, Photography, Styling, Branding, Advertising, Graphic Design, Idea Generation, Art Direction, Fashion Writing, Fashion Film etc. Studying these vast range of topics just in one course has allowed me to become a diverse individual when it comes to skill set. I have also learnt the fundamentals of Fashion and marketing and how to apply this knowledge to a brand.