Sindi Breshani

Sindi Breshani

Designer ( )London, United Kingdom
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Pip Jamieson
Brendan McKnight
Jakub Oleskevic
Sindi Breshani

Sindi Breshani

Designer ( )London, United Kingdom
About me
I am Sindi Breshani, an IED student at the RCA. My practice is undefined; I have designed a persona for Sainsbury's Supermarkets and I have invented a board game that reveals post-truth propaganda. I also believe we live in a simulation.
  • Diktatura - LOOKING FOR A 3D ARTIST
    Diktatura - LOOKING FOR A 3D ARTISTI am creating a dystopian documentary-game, in which the player will experience totalitarianism. Playing as a Secretary of the Party, the player will be going through the testimonies of five different individuals in a dystopian world. The game is a work of non-fiction, and it is based on interviews with people that experienced dictatorship. I am going to initially show the game in national and international festivals and then publish it for Oculus. I have a little budget and have applied for m
  • The Village
    The VillageThe Village is an interactive open world story originally designed for the V&A Museum of Childhood; Festival of Play that answers the question How can we use VR to bring to life an old form of play? The story was built based on characters and events created by local schoolchildren. Over two days of the festival, the experience attracted over 300 visitors. They could virtually enter inside the installation of Rachel Whiteread with the same name, after receiving a physical train ticket and a stic
  • Propaganda Board Game
    Propaganda Board GamePropaganda is a board game that unravels contemporary methods of control and manipulation that structure what we accept as reality. Grasping current events in the perspective of a propagandist, players establish loyalties and target audiences in order to build power - for power produces and silences ‘truths’ - and increase the number of followers, which will make their perspective win. Beside strategic decisions, players encounter lucky and unlucky moments extracted from our post-truth era, incl
  • AI and Religion | Choose your own story
    AI and Religion | Choose your own storyHalaI is a choose-your-own-story experience that questions the implications that AI will have when entering religious practices. Playing as an artificially intelligent assistant, players will be torn between choices throughout the story. What would a machine prioritize: profit or religion?
  • Destination Sainsbury's | Service Design
    Destination Sainsbury's | Service DesignDestination Sainsbury's is a prediction on the role that supermarkets will play in our future realities. It responds to the personality traits and relationship with food of a new persona I constructed who represents millennials. Destination Sainsbury's is a place where customers come because they want to, not because they need to, an environment that balances technology with human interaction and which focuses on the experience
  • Propaganda News Platform
    Propaganda News PlatformWhat is encouraging us to run faster towards a post-truth reality is the internet and the algorithms that work behind the screens we use. The stories we perceive in social media are carefully filtered by powerful algorithms that isolate us in ‘filter bubbles’ where we interact only with the content we like. Most of these stories are generated by bots whose accuracy is questionable. This news platform speculates about a future where we interact only the stories that we believe in, while the contr
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Work history
    Goldsmiths, University of London logo
    Goldsmiths, University of London logo
    Graduate Teaching AssistantGoldsmiths, University of London
    London, United KingdomFreelance
    Supporting third year students in their final degree projects.
    Digital Design InternJ Sainsbury's PLC
     - London, United KingdomInternship
    During my internship at Sainsbury's Digital Experience, I explored a project brief that challenged me to envision a potential future in-store experience and create a vision of what this experience could look like for Sainsbury's customers in 2022. My outcome was Destination Sainsbury's, a supermarket that combines both the virtual world and the physical store, which is as inspiring as effortless. To create the store of the future I used the new food culture that has emerged in the last years, representing this culture in a new Persona that I designed. Destination Sainsbury's was my response to the research I conducted which I designed into a speculative game that aimed to raise questions and a new perspective on the design team.
  • User Interface
  • Css3 Html5
  • Creative Research
  • Service Design
  • 2D Visualisation
    Royal College of Art logo
    Royal College of Art logo
    MA Information Experience DesignRoyal College of Art
    London, United Kingdom
    BA(Hons) DesignGoldsmiths College
     - London, United Kingdom
    Google Developer Challenge ScholarshipUdacity