About me
I’m a comms and design consultant living in London, and head of strategic comms at Hubbub (Charity of The Year 2023 and 2021). Prior to this, I worked at Media Trust, and I before that I spent seven years leading brand and marketing at breast cancer charity, CoppaFeel!
I create copy and designs for charities and social-impact organisations - including Trekstock, The Student View and Sirkel. I once designed a boob-mobile.
From time to (rather a lot right now) I consult as a brand strategist, shaping new brands or reinventing old ones.
I studied graphic design and illustration at UAL London College of Communication, and have a double-first in English and Classics from Newcastle University.
You can email me on hello@sineadmolloy.com
Projects
- To Have And to HoldThis February, I launched a campaign to spread a little love on Valentines day, in celebration of CoppaFeel!’s tenth year of boob-business (and the awesome people who got us there). With a tiny budget of £350 and three volunteers armed with great handwriting and hundreds of heart-shaped stickers, I conceived of, designed and delivered a Valentines mail-out to 500 friends and followers. From the copy to the illustrations, the cards were my personal labour of love, shared on social more than 200 t
- The Alphabet of BoobStock photography’s lack of representation is a well-documented problem – but what’s rarely discussed is how this homogeneity directly impacts young people’s health and behaviour. Type the words “boob-check” into any search engine and you’ll be offered a selection of slim, white, hair-free women gently caressing their breasts, a pink ribbon sitting neatly over their nipple. Not only is this sanitised representation just plain boring, it compounds a dangerous stereotype that breast cancer only ha
- Ten Ways to Make Today GreatEvery year on the 19th of Feb Boob HQ shuts its doors and our team take the day off to do something that we love. It’s in everyone’s contracts and CoppaFeel!’s way of marking the anniversary of our founder Kris’ cancer diagnosis (her ‘cancerversary’). This February marked 10 years since Kris was diagnosed with incurable breast cancer, after repeatedly visiting her GP over several months about her lumpy boob. Her eventual late diagnosis would be the catalyst behind setting up CoppaFeel!, so that
Projects credited in
- CoppaFeel! - Trust Your TouchThere are two vital parts to touching your boobs. Your boobs, and your touch. Trust Your Touch was created to give young women the confidence, and encourage and remind them to check every month. The ad freed the nipple on daytime TV, generating nationwide press, including little old me being quoted in the Independent, GMTV, and trumping Trump to the top spot on BBC News.
- CoppaFeel! Get It Off Your ChestAs Bob Hoskins used to say, "It's good to talk" and we think that's especially true if it's talking to your GP about any changes you've noticed to your boobs. These changes shouldn't be anything to be embarrassed by. In fact, taking notice of them could save your life. To make sure young women remember these signs and symptoms, we enlisted the skills of British poet, Rishi Dastidar. Then we asked celebs like Fearne Cotton, Rachel Riley and Fleur De Force to recite the poem and help encourage
Work history
Creative & Brand ManagerCoppaFeel!
London, United KingdomFull Time
I’m a multi-disciplinary creative, content producer and brand guardian at breast-cancer charity CoppaFeel! From crafting social copy to illustrations, designing websites, billboards and a Boob-mobile (look it up), I’m responsible for leading on our creative output across all platforms. My work has been central in defining CoppaFeel! as a pioneering brand and one which disrupts charity advertising, challenges the traditional narrative about cancer, and is revolutionising the way the nation thinks about boobs, one ground-breaking nipple at a time.
Designer & Digital Content ManagerCoppaFeel!
London, United KingdomFull Time
Skills
- Copywriting
- Brand Project Management
- 1+ Years Creative Writing Experience
- Content Creation and Graphics
- Strategic Planning
- Photoshop
- Communications
- Event
- Abobe Indesign/photoshop/illustrator
- Graphic Design
Education
Fast ForwardNABS
London, United Kingdom
Fast Forward is NABS' flagship eight week training programme, designed to equip the industry’s future leaders with the skills needed to understand and implement marketing communications in a rapidly changing media landscape. Our team worked on a live brief for Human Rights organisation Liberty, developing our pitch over 8 weeks of intensive work, lectures from industry speakers and support from mentors in the advertising & media sectors.
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BA (Hons) English Literature & Classical CivilisationNewcastle University
Newcastle upon Tyne, United Kingdom
First class
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